S2E2: Positioning AMA with Matt Hodkinson
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S2E2: Positioning AMA with Matt Hodkinson
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For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn.
The questions cover the pains that keep consultancy leaders up at night - losing pitches on price to firms half as capable, referral pipelines quietly drying up, partners who each describe the firm differently, fees that everyone knows are too low. Matt works through them with the same directness he brings to client work, drawing on the Positioning Periodic Table and over a decade spent inside 200+ boutique consultancies.
In this episode:
- Positioning vs marketing: why one moves the needle and the other just makes a louder version of an unclear message
- Why a rebrand fixes the surface and leaves the strategy underneath untouched
- Narrowing on purpose: why a sharper position repels the wrong prospects - and why that's the point
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