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Roofer Growth Hacks

Roofer Growth Hacks

By: Chris Hunter
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Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.Copyright 2025 All rights reserved. Sponsored by RoofingSites.com Economics Leadership Management & Leadership
Episodes
  • How To Own The Google Maps 3-Pack In your Market in 2026

    How To Own The Google Maps 3-Pack In your Market in 2026
    Jun 26 2026

    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can own the Google Maps 3-Pack in 2026 and build a stronger local SEO engine that drives more calls, more visibility, and more trust.

    In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, why ChatGPT and AI search should support-not replace-your Google strategy, and the exact pillars roofing companies need to focus on to rank higher in the map pack.

    Today, you’ll learn:

    Why Google is still the top platform for high-intent roofing leads

    How to optimize your Google Business Profile as a living marketing asset

    Why review velocity matters more than random bursts of reviews

    How service pages, blog content, and topical authority support map rankings

    Why geotagged job photos help Google understand your service area

    How engagement signals impact your Google Business Profile rankings

    What AI Overviews and voice assistants mean for roofing marketing in 2026

    If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.

    Free resources mentioned in this episode:

    ✅ The 2026 Google Business Profile Workbook: http://roofermarketingheroes.com/2026-gbp-workbook

    ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com

    ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/

    ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/

    About:

    RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 00:45] - Episode Trailer

    [00:46 - 01:16] - How to Own the Google 3-Pack in 2026

    [01:17 - 08:52] - The 4R Roofing Marketing System

    [08:53 - 13:58] - Google vs. ChatGPT: Where to Focus Your Efforts

    [13:59 - 21:43] - The 4 Spots to Dominate on Google

    [21:44 - 22:05] - Sponsor AD

    [22:06 - 28:49] - Pillar 1: Google Business Profile Optimization

    [28:50 - 41:23] - Pillar 2: Review Velocity: Why Consistency Beats Volume

    [41:24 - 47:39] - Pillar 3: The SEO Formula: Websites, Links, & Topical Authority

    [47:40 - 52:51] - Top 10 Three-Pack Ranking Factors

    [52:52 - 59:32] - Pillar 4: Engagement Signals & Geotagged Photos

    [59:33 - 01:02:09] - Future Trends: AI Overviews & Voice Assistants

    [01:02:10 - 01:06:24] - Download the Workbook & Final Takeaways

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    RoofingSites: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    1 hr and 7 mins
  • The New 2026 SEO Formula For Roofers

    The New 2026 SEO Formula For Roofers
    Jun 5 2026

    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines.

    In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else.

    Today, you’ll learn:

    Why Google is still the top channel for high-intent roofing leads

    The four pillars to dominate Google: LSAs, Google Ads, Maps, and Organic SEO

    How to optimize your Google Business Profile for better map rankings

    How reviews, service areas, and real job photos impact local SEO

    How to prepare your roofing website for AI search

    Why localized, helpful content builds trust with Google and AI engines

    If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.

    Free resources mentioned in this episode:

    ✅ The New 2026 SEO Formula Workbook: http://roofermarketingheroes.com/2026-seo-workbook

    ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com

    ✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/

    ✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/

    About:

    RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 00:43] - Intro

    [00:44 - 02:09] - The 2026 SEO Formula for Roofers

    [02:10 - 07:20] - Why Google Remains King

    [07:21 - 11:11] - Four Pillars to Dominate Google

    [11:12 - 16:45] - 2026 Search Engine Results Analysis

    [16:46 - 26:31] - Google Business Profile Audit

    [26:32 - 31:52] - Optimizing for AI Search Engines

    [31:53 - 36:35] - The FLIP Framework Explained

    [36:36 - 48:27] - Mastering E-E-A-T for Roofers

    [48:28 - 54:32] - The Organic SEO Recipe

    [54:33 - 57:44] - Navigating Major Algorithm Updates

    [57:45 - 59:42] - Outro

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    RoofingSites: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    1 hr
  • AI For Roofers - How To Build An AI Operating System For Your Roofing Company

    AI For Roofers - How To Build An AI Operating System For Your Roofing Company
    Apr 20 2026
    Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build an AI operating system for your roofing company with a simple, repeatable system that helps you answer more calls, follow up longer, save time, and close more jobs instead of always thinking you just need more leads. In this episode, Chris Hunter walks through why most roofers don’t actually have a lead problem; they have a systems problem and the exact steps roofing companies should focus on to stop missing calls, fix broken follow-up, and use AI to create a better sales process that runs 24/7. Today, you’ll learn: Why most roofing companies don’t need more leads they need better systemsHow missed calls and weak follow-up are costing roofers serious revenueWhy the sale often happens after the 8th to 10th follow-upWhat the 3 AI employees do: Samantha, Hope, and ChaseHow Samantha answers the phone and helps book roofing appointmentsHow Hope acts like an AI executive assistant to manage inboxes, tasks, and daily prioritiesHow Chase follows up with prospects for up to 6 months so leads don’t fall through the cracksWhy a centralized AI brain makes the whole system smarter over timeWhy the roofers who adopt AI early will have a major advantage in the next 18 monthsHow one better system can help you save time and make more money without increasing ad spend If you want the system + resources we use to help roofers stop losing leads, tighten operations, and build a better follow-up engine with AI, use the free resources below. Free resources mentioned in this episode: ✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com ✅ Learn more about the AI Operating System: https://roofermarketingheroes.com/ai-operating-system ✅ Free AI OS Workbook: https://roofermarketingheroes.com/aios-workbook ✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/ About: RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 01:00] - Intro: the agent world is here [01:01 - 03:06] - Why AI matters for roofers right now [03:07 - 06:04] - Do what other roofers are not doing [06:05 - 07:31] - The shift from chat AI to AI agents [07:32 - 10:45] - The real problem: missed calls and poor follow-up [10:46 - 14:03] - Case study: 3% close rate vs 50% close rate [14:04 - 20:20] - Chris Hunter intro + the 4R Roofing Marketing System [20:21 - 25:53] - Calculate the revenue leak in your business [25:54 - 27:46] - Why better systems beat bigger ad budgets [27:47 - 32:07] - The follow-up framework: 12 to 15 touches over 6 months [32:08 - 41:03] - Meet the AI operating system for roofers [41:04 - 43:29] - Samantha demo: AI receptionist answers the phone [43:30 - 46:58] - Hope demo: AI executive assistant for roofing business owners [46:59 - 50:07] - Chase demo: AI sales follow-up rep [50:08 - 52:16] - Why the centralized AI brain is the key [52:17 - 59:25] - Beta offer, pricing, implementation, and next steps [59:26 - 01:01:24] - Free book, resources, and closing thoughts Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://roofermarketingheroes.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofermarketingheroes/ LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/ YouTube: https://www.youtube.com/@RoofingSites
    Show More Show Less
    1 hr and 2 mins
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