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The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

By: Rockstar CMO
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About this listen

 Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.© 2026 Rockstar CMO Economics Marketing Marketing & Sales
Episodes
  • The Story Fails and Finding Your Busker Box Episode

    The Story Fails and Finding Your Busker Box Episode
    Feb 7 2026
    This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F’in’ fails for the Story, one of our 5 F’in’ Marketing Fundamentals. They discuss: Sales stops trusting marketing when the story is fractured. A distinctive story helps avoid the B2B beige trap. Buyers make decisions based on emotional connections, not just features. Competing solely on price leads to a race to the bottom. Content should be treated as a strategic asset, not just a tactic, and needs a proper launch plan to be effective. In the Rose & Rockstar, our virtual bar, Ian asks Robert Rose, Chief Trouble Maker at Seventh Bear, what he would do today if he were starting from scratch with a content program or a content creator today, in the current environment with social media algorithms and search experiences that seem to discourage organic growth versus paid. If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The 5 F’in’ Marketing Fundamentals Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins
  • The Community and Agent Authority Episode

    The Community and Agent Authority Episode
    Jan 31 2026
    This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing. In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he’s published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don’t. If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback. Enjoy! — The Links The people: Ian Truscott on LinkedIn Dennis Shiao on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bay Area Content Marketing Meetup From Dennis: Attention Retention and the Content Corner Newsletter Robert’s article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • The CMS Relevance and Railways Episode

    The CMS Relevance and Railways Episode
    Jan 24 2026
    This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack? They also dive into the challenge of disruptive requests within a marketing team, discussing her article Last Week's Crisis Shouldn't Affect This Week’s Work. Ian then joins Robert in the Rose & Rockstar, our virtual bar, to explore an analogy Robert has made about the railways in his recent article for Content Marketing Institute on deploying AI. If you have any comments or thoughts on any of these topics, please get in touch with the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Cathy’s article - Bear Essentials: Last Week's Crisis Shouldn't Affect This Week’s Work Robert’s article - Agentic AI in Marketing for 2026 Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
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