The auto industry is going through a MASSIVE shift — and customers are finally starting to feel it.

Bill McKinney and the crew break down FTC crackdowns, employee pricing, dealership transparency, negative equity, and why the car business is changing faster than ever.

In this episode:

• FTC compliance & hidden fee crackdowns
• Employee pricing explained
• Why some dealers struggled during COVID
• Dealer fees vs real pricing transparency
• Carvana’s impact on dealerships
• Negative equity and long-term financing
• Why customer trust matters more than ever
• Mental health awareness & community involvement

Bill also opens up about the difficult decisions dealerships faced during inventory shortages and why long-term customer relationships mattered more than short-term profits.

If you’re buying a car, trading one in, or trying to understand today’s market — this episode gives you a real behind-the-scenes look at how dealerships actually operate.

Subscribe for smarter conversations about cars, financing, dealerships, technology, and the future of driving.

Hosted on Acast. See acast.com/privacy for more information.

Self-driving tech isn’t the future anymore… it’s already HERE.

Bill McKinney and the crew break down what it’s really like using Ford BlueCruise, modern vehicle technology, AI-driven driving systems, and how today’s cars are changing the entire driving experience.

From hands-free highway driving and over-the-air updates to the debate over dealer fees and FTC regulations, this episode covers the biggest shifts happening in the auto industry right now.

In this episode:

• Real-world Ford BlueCruise experience
• How self-driving technology actually works
• EVs, connectivity & in-car WiFi
• Apple CarPlay vs Android Auto
• Why modern cars feel like smartphones
• FTC dealer pricing crackdowns
• Leasing myths busted
• New vs used car buying truth
• The future of automotive technology
• 
  

If you’re shopping for a car, curious about self-driving tech, or wondering where the industry is headed, this episode is packed with insight and real-world experience.

Subscribe for smarter conversations about cars, technology, dealerships, financing, and the future of driving.

Hosted on Acast. See acast.com/privacy for more information.

Tesla changed the buying experience… but did it actually make buying a car BETTER?

Bill McKinney sits down with Florida dealer association president Ted Smith to break down what’s REALLY happening inside the auto industry.

From direct-to-consumer EV brands and one-price sales models to Chinese automakers entering the U.S. market, this episode dives into the future of car buying, dealership competition, vehicle safety, financing, customer experience, and the fight for the American auto industry.

They also discuss:

• Tesla’s no-negotiation sales process
• Why dealerships still matter
• The future of EVs and digital car buying
• Chinese automakers entering America
• Why car prices keep climbing
• Vehicle safety technology
• Financing myths consumers still believe
• How dealerships compete in today’s market
• 
  

If you’re buying a car, trading one in, financing, or just trying to understand where the industry is headed — this episode is packed with insider perspective.

Subscribe for smarter conversations about cars, dealerships, financing, technology, and the future of driving.

Hosted on Acast. See acast.com/privacy for more information.

This episode dives into hidden car buying fees and how they impact consumers. Bill shares real stories, practical advice, and how to avoid costly mistakes. Plus, a look at mental health awareness and community impact.

• Announcement of charity golf tournament
• Supporting TMH Foundation
• Importance of mental health conversations
• Real-life story of kindness and impact

• Breakdown of dealer add-ons and surprise charges
• $14,000 warranty story
• Why buying on payment alone is dangerous
• Transparency vs “gotcha” pricing

• Online pricing vs in-store reality
• CFPB involvement and compliance changes
• Why “one price” might be the future
• Dealer trust vs chasing the lowest price

• What first-time buyers should bring
• Importance of co-signers and documentation
• Gas prices, EVs, hybrids—what to actually do
• Why panic decisions cost you money

Hosted on Acast. See acast.com/privacy for more information.

Trade-ins are the MOST misunderstood part of buying a car right now—and it could be costing you thousands.

In today’s episode, Bill breaks down why your trade-in might actually be your biggest advantage.

We dive into the massive used car shortage, why dealerships NEED your trade, and the truth about selling your car privately vs trading it in. Bill also shares real-world examples of people making costly mistakes—like dumping trucks during high gas prices—and how to avoid them.

You’ll learn how dealerships really make decisions, why your trade drives the entire business, and how to use it as leverage in your next deal.

Keywords: trade-in value, selling your car, dealership tips, car buying advice, used car market, financing, car deals, vehicle trade-in strategy

👉 Subscribe for smarter car buying tips every week

👉 Visit Tallahassee Ford to explore inventory or value your trade today

Hosted on Acast. See acast.com/privacy for more information.

Why do diagnostic fees exist?

Why doesn’t your payoff equal your trade value?

In Episode 4 of Rev’d Up, Bill McKinney and Andrew break down negative equity, hidden fee complaints, extended warranties, OEM vs aftermarket parts, and the real math behind car deals.

A straight-talking guide to understanding how car buying actually works — on both sides of the desk.

Hosted on Acast. See acast.com/privacy for more information.

hould you hide your trade-in?

Should dealerships even exist anymore?

In Episode 2 of Rev’d Up, Bill McKinney and Lydia Herman tackle transparency, manufacturer direct sales, trade-in strategy, and how to tell if a dealership is truly honest.

A practical, straight-talk guide to buying smarter — without feeling “got.”

Hosted on Acast. See acast.com/privacy for more information.