Retail Strategy & Site Selection
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Retail Strategy & Site Selection
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I wanted to learn how retailers decide where to put new stores….
So, I sat down with Matthew Jaeger, a University of Alabama alum, to break down retail strategy and site selection.
We covered:
- The retail site selection process
- How retail strategies shape communities
- What metrics retailers prioritize
- How cities attract the right retail tenants
- Advice for students breaking into the industry
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