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What happens when you leave the corporate world behind to build something wild and unconventional? In this episode, Dale dives into conversation with Jimmy Funkhouser, founder of Feral, an outdoor retail business that’s anything but ordinary. Jimmy shares his journey from working at Toys R Us to launching an independent shop with a bold mission—helping people escape domestication and reconnect with the outdoors.

Discover how Feral evolved from a high-end technical gear shop to a community-driven hub where used gear and accessibility take center stage. Jimmy opens up about leadership, creativity, saying no to good ideas, and why retail is a never-ending challenge worth embracing. Packed with insights on entrepreneurship, adaptability, and staying true to your vision, this episode is a must-listen for retailers, outdoor enthusiasts, and anyone looking to shake up the norm.

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In this episode, Dale dives into discussion with Rick Spicer, part-owner of the Pack Rat Outdoor Center in Fayetteville, Arkansas. Rick shares his fascinating journey from college student to outdoor retail veteran, with over 25 years of experience in the business. Together, they dive into the art of community building through unique events like the Brewhouse Bushwhack, the intricacies of transitioning ownership in a small business, and the lessons learned in managing people and inventory. Rick candidly reflects on challenges in the outdoor retail world, shares actionable advice for new retailers, and highlights the importance of leaning into passions and embracing collaboration.

Whether you’re an outdoor enthusiast or an aspiring retailer, this episode is packed with insights to inspire and inform.

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What does it take to build a purpose-driven retail business that lasts? In this episode, Dale chats with Marc Sherman of Outdoor Gear Exchange to unpack the real behind-the-scenes work of sustainable growth. From creating vendor co-op programs and curating products with intention, to building trust with customers through simple but strong recommendations, Marc shares how a clear point of view shapes everything.

They dive into the balance between mission and margin, the importance of weekly financial check-ins, and why operational discipline isn’t just for spreadsheets—it’s the backbone of community impact. Marc also opens up about resisting the allure of top-line growth, the power of saying “no” to participation-trophy partnerships, and how candid conversations keep teams aligned.

Whether you’re a shop owner, brand builder, or just someone who wants to lead with integrity, this conversation is a masterclass in grounded entrepreneurship.

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