Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she just started sending letters about homes that had sold nearby, whether she sold them or not. Fast forward to today and she and her daughter Brandi are sending upwards of 30 pieces of mail per year to 13,000 addresses, carrying 45 active listings in a town of 34,000 people, and holding 80% of the local realtor market share. In this episode, Suneet sits down with Michelle and Brandi to dig into the exact mail strategy they've used for over two decades, how Brandi built a lead-generating Facebook presence with zero AI and zero posting schedule, the paid listing video ads that generate 100,000+ views for $500-750 a pop, what it's really like building a team when your accountability partner lives on the same 10-acre property and also happens to be your mom, and why they believe showing up — consistently and authentically — will always beat whatever trend is running through every other agent's feed.

Chapters:

• (00:00:00) - Intro: Meet Michelle and Brandi of the Williamson Group
• (00:02:00) - Michelle's origin story: farming neighborhoods from scratch in 1999
• (00:07:00) - The mail strategy that built a business before the internet
• (00:13:00) - Mailbox Power, automations, and 30+ touches per year
• (00:16:00) - 80% market share, 187 closings, and 45 active listings in their county
• (00:18:00) - What it's actually like working with your mom (six years to find the rhythm)
• (00:25:00) - How Brandi built real listings from Facebook with zero AI and zero schedule
• (00:31:00) - Paid listing video ads: $500 to $750 per video, 100k+ views
• (00:36:00) - Office expansion, recruiting strategy, and Humanize
• (00:40:00) - Mindset coaching, team standards, and advice from both of them

Links and Resources:

• Website
• Brandi Long on LinkedIn
• Michelle Williamson on Facebook
• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event repeatable, the three event formats that work in almost any market, and the seven levers that turn one Saturday afternoon into a full quarter of referral conversations. You'll hear how teams are zeroing out their entire event budget through vendor sponsorships, why the post event thank you video is the step nobody does and the one step that drives the most goodwill, and how giving back has to be a real line item in the budget, not a nice to have. Whether you're a team leader trying to scale, an operator building the playbook behind the scenes, or an agent looking to deepen your sphere without burning out your wallet, you will walk away with a system you can put on the calendar this quarter.

Chapters:

• (00:00:00) Why most agents leave referral business on the table
• (00:02:30) The mindset shift that turns events into investments
• (00:05:00) The four part framework behind every winning event
• (00:09:30) Three event formats that work in almost any market
• (00:14:00) The seven levers that turn one event into ten touchpoints
• (00:19:30) How to build a CRM follow up that runs itself
• (00:23:30) Branded swag your sphere actually keeps and uses
• (00:27:30) Letting vendors fund the entire event through sponsorships
• (00:31:30) Why giving back belongs on the event budget line
• (00:36:30) Your one action item this week and team building ideas

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Reside, to talk about the trap that swallows so many good agents. You grind through the spring market, everything closes over the summer, and then you coast into the holidays telling yourself you will start fresh in January. Karlton breaks down why that gap quietly costs you a full quarter of income, and why the agents who never go cold simply keep filling the top of the funnel no matter the season. You will hear the real math behind production, the one hundred conversations that turn into a single closing, how to sort your database into hot, warm, and cold, and the everyday activities that still beat every shortcut. If your business feels like feast or famine, this one hands you a plan to even it out and run on purpose instead of hope.

Chapters:

• (00:00:00) An empty pipeline is a choice
• (00:02:18) Why the ber months quietly kill your income
• (00:04:42) Diagnose before you prescribe and know your numbers
• (00:08:05) You cannot run a business on hope
• (00:11:20) The math behind one closing
• (00:15:30) How many deals before you earn real time off
• (00:18:10) Sorting your database into hot, warm, and cold
• (00:21:00) The activities that actually fill your pipeline
• (00:26:40) Getting back to the basics that built your business
• (00:31:15) Stay internally driven and get face to face

Links and Resources:

• Karlton Utter on LinkedIn
• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!