"She'll hate to hear this, but I'll say it anyway: she's developing into her mother." So says Dr. Shaula Yemini of her daughter Noa Arias. In a Reinvent Yourself first, Lesley Jane Seymour interviews this mother-daughter entrepreneurial duo who founded Bloomers Intimates together in 2020. Formerly a computer science professor, Dr. Yemini was isolating with her daughter Noa during the Covid pandemic when a laundry-folding session led to a conversation about the lack of full coverage, comfortable intimates that are also sexy and confidence-boosting. “I can't be the only older woman who still wants to wear pretty underwear,” says Yemini. When they realized there was an opening in the market they decided to take the leap. In this warm, witty conversation mother and daughter explain the exact process they followed – and how they manage to keep a healthy relationship while also running a business together.

Bio: Dr. Shaula Alexander Yemini is an entrepreneur, an angel investor, and an advisor to technology startups. In 2021 Yemini transitioned from software to soft-wear, co-founding Bloomers Intimates with her daughter Noa Arias.

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“If a woman drops a tampon versus drops a pencil, there's a very different reaction,” says psychologist Dr. Alicia Grandey, Professor of Psychology at Penn State University, whose research is reshaping perceptions of the “three Ms” (menstruation, maternity, and menopause) in the workplace. In this episode, Dr. Grandey discusses the challenges women face during these stages, and how they impact careers and self-perception. “In addition to the challenge of trying to do your work, you're also trying to hide your symptoms,” she says, “which is a double whammy in terms of effort expended.” Listen in to learn the importance of self-advocacy, embracing menopause as a transformative stage, and fostering a more inclusive environment in the workplace.

Articles by Dr. Grandey mentioned in the interview:

Workplace Stigma Around Menopause is Real

Tackling Taboo Topics: A Review of the Three Ms in Working Women’s Lives

Bio: Dr. Alicia Grandey is an industrial-organizational psychologist, and was named Liberal Arts Professor of Psychology at Penn State University. Dr. Grandey has published over 60 articles and a book on workplace emotions, diversity, and health, as highlighted in Harvard Business Review, The New Yorker, NPR, and BBC. She started the H.I.P. (Healthy-Inclusive-Productive) Workplace Initiative to ensure impactful science for industry.

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“I’m not one to take big risks,” says Ellie Steinbrink, a Midwest marketer turned fashion maven, “but for me it was a no-brainer.” When COVID hit, Steinbrink realized that her professional success didn't create personal fulfillment.”What I'm doing in my business is helping women develop their style brand,” she says. “I'm taking that marketing expertise [into the fashion area] because we all know that clothes have power, not just because they change how you feel about yourself, but they change how others perceive you”. In this episode she shares the pivotal moments that led her to photograph and post her outfit everyday on Instagram until her destination became clear. You’ll learn her hard-won strategies for building a new business from the ground up and why it's never too late to pursue what truly lights you up.

Don't miss her free gift to listeners — a Closet Detox Guide to help you clear out the clutter and make room for a style that's uniquely you. For more insights and to connect with a community of like-minded reinventors, visit CoveyClub.com. Remember to give us a review on Apple podcasts and subscribe for more stories of reinvention.

Join us on Wednesday, March 6 at 2pm ET live on Zoom with Ellie Steinbrink: How to Use Style to Get the Results You Want

Ellie Steinbrink, owner of Style Decoded, is an Expert Stylist, Personal Brand Coach and Speaker on a mission to help professional women look like the bosses they are, without all the hassle. Working virtually out of her home in Omaha, NE, she started her business to help women define and embody a signature style brand, aligning their insides with their outsides, all while feeling 100% confident in their own skin. Styling is her passion but it hasn’t always been her job. Ellie spent 20 years of her career in client service, advertising, developing brands, blogging, podcasting, and creating marketing and social strategies for clients, ranging from Fortune 500 giants to individuals building their personal brands online. To say she knows a thing or two about marketing and branding is an understatement! In 2020, she had the opportunity to merge her professional experience and her passion into a personal styling business. Now, Ellie loves teaching women how to define and own their unique personal brand through style.

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