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Reinvent B2B Customer Growth

Reinvent B2B Customer Growth

By: Accenture Song
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About this listen

 A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Actian: Turning insights into client-led growth

    Actian: Turning insights into client-led growth
    Nov 27 2025

    What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.
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    29 mins
  • Ep. 78 FM: Rewriting the ABM playbook

    Ep. 78 FM: Rewriting the ABM playbook
    Oct 16 2025

    What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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    29 mins
  • Fujitsu: Building a client-first growth engine

    Fujitsu: Building a client-first growth engine
    Oct 9 2025

    As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.
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    35 mins
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