Rebrand Fails, More AI Sorcery & The Best April Fools Campaigns cover art

Rebrand Fails, More AI Sorcery & The Best April Fools Campaigns

Rebrand Fails, More AI Sorcery & The Best April Fools Campaigns

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Can a 1970s tagline save a modern brand? 🦉🔥


This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BIC’s most iconic slogan, we’re looking at the strategies winning the scroll in 2026.


Inside this episode:

  • Brand Reviews: Why Tostitos went illustrated and why ESPN’s new look is built for the "multi-screen" era.
  • State of AI: Ideogram’s huge text update and how Pixa is scaling Claude into a creative powerhouse.
  • CPG Moves: Unilever buys Grüns, Proda launches at Sprouts, and the current state of Men’s CPG.
  • Creative Revivals: Is the 70s vibe the secret to 2026 success? We talk BIC and Pringles.
  • April Fools' Recap: The brands that actually made us laugh (and the ones that missed the mark).

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