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Ray Edwards Show

Ray Edwards Show

By: Ray Edwards
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Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.© 2026 Copyright 2010 Ray Edwards International, Inc Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Raleigh Norton Jumped From a Plane. His Chute Failed. HE LIVED!

    Raleigh Norton Jumped From a Plane. His Chute Failed. HE LIVED!
    Jun 20 2026
    In this episode, Raleigh Norton shares his incredible story of a skydiving accident (just a few months ago!), the lessons learned from adversity, and how intentional mindset shifts can transform your life and business. Discover insights on mastering craft, the importance of a clear 'why,' and navigating AI's impact on creativity. 00:00 The Skydiving Incident: A Life-Changing Experience 06:16 Lessons Learned from Adversity12:50 Raleigh Norton's Journey: From Hawaii to Scaling.com19:56 The Importance of a Proper 'Why' in Business 27:29 Transformative Mindsets: Learning from Life's Challenges 37:17 Transforming Challenges into Opportunities 38:05 Navigating the AI Landscape 39:58 AI's Dual Nature: Shadow and Light 44:38 The Role of Human Creativity in an AI World 50:19 Mastering Craft in the Age of AI 57:23 Building in Doses: The Path to Mastery 01:05:08 Believing in Your Potential CONNECT ON SOCIAL → instagram | / rayedwards → facebook | / rayedwardsonline → twitter | / rayedwards → tiktok | http://tiktok.com/therayedwards → linkedin | / therayedwards THE AUDIO PODCAST 🎧 The Ray Edwards Podcast |https://rayedwardspodcast.com Subscribe for all the new videos from Ray | https://www.youtube.com/user/RayEdwar... - My NEW book: Read This or Die! Persuade Yourself to a Better Life | https://amzn.to/40X32s8 My COPYWRITING Book: How to Write Copy That Sells | http://amzn.to/2BSgrc9 W A T C H M O R E HOW PROSPERITY HELPS EVERYONE: • How Prosperity Helps Everyone 5 REASONS YOU AREN'T GETTING THINGS DONE: • 5 Reasons You Aren't Getting Things Done HOW TO GET OUT OF OVERWHELM • How to Get Out of Overwhelm
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    1 hr and 8 mins
  • My #1 Client (and the $30M+ Sales Letter) | Ray Edwards Ep 687

    My #1 Client (and the $30M+ Sales Letter) | Ray Edwards Ep 687
    Jun 8 2026

    Join Ray Edwards and Joe Barton as they explore faith, entrepreneurship, health, and the transformative power of trusting God through life's challenges.

    And yes - the $30M sales letter will be revealed! (Or is it - the $100M sales letter???). Discover how faith influences business decisions, health journeys, and personal growth in this inspiring conversation.

    CHAPTERS

    • 01:14 Meet Joe Barton: A Journey of Faith and Family
    • 03:02 The Birth of Barton Publishing and Its Success
    • 06:08 From Ladybugs to Kidney Stones: The Start of a Business
    • 09:01 Faith and Entrepreneurship: A Divine Connection
    • 11:52 Health Challenges and Personal Growth 1
    • 4:54 Childhood Context: A Story of Healing and Faith
    • 23:41 The Impact of Family and Faith on Business
    • 26:33 Current Business Landscape and Future Aspirations
    • 30:35 Navigating Affiliate Marketing and E-commerce Challenges
    • 33:52 The Impact of Advertising Changes on Business
    • 38:19 Facing Financial Hardships and Tough Decisions
    • 40:37 Shifting Perspectives on Business and Life
    • 49:02 The Responsibilities of Wealth and Generosity
    • 54:04 Building Temple: A New Venture in Health and Faith

    Barton Publishing - https://bartonpublishing.com/
    Build Templ: Let Your Training Be Worship - https://buildtempl.com/

    CONNECT WITH JOE BARTON ON SOCIAL

    • → LinkedIn - https://www.linkedin.com/in/joebarton
    • → Twitter - https://twitter.com/joebarton
    • → Website - https://www.joebarton.com

    CONNECT WITH RAY ON SOCIAL

    • → instagram | http://instagram.com/rayedwards
    • → facebook | http://facebook.com/rayedwardsonline
    • → twitter | http://twitter.com/rayedwards
    • → tiktok | http://tiktok.com/therayedwards
    • → linkedin | http://linkedin.com/in/therayedwards

    LISTEN TO THE AUDIO PODCAST 🎧 The Ray Edwards Podcast | https://rayedwardspodcast.com Subscribe for all the new videos from Ray | https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 - My NEW book: Read This or Die! Persuade Yourself to a Better Life | https://amzn.to/40X32s8 My COPYWRITING Book: How to Write Copy That Sells | http://amzn.to/2BSgrc9 W A T C H M O R E HOW PROSPERITY HELPS EVERYONE: https://youtu.be/NhDLNJjxfkY 5 REASONS YOU AREN'T GETTING THINGS DONE: https://youtu.be/ztREI-7Jn5k HOW TO GET OUT OF OVERWHELM https://youtu.be/EOD7sdBP-Ws ___ S N A I L M A I L Ray Edwards Ray Edwards International, Inc 2910 E 57th Ave Ste 5 PMB 330 Spokane, WA 99223 Inquiries | support@rayedwards.com ___

    W E L C O M E Welcome to the Ray Edwards Podcast and YouTube Channel. We are here to help you write the "words that sell". Sell more of your products, services, and ideas. My name is Ray Edwards, and I'm the author of How to Write Copy That Sells. I'm also an internationally-recognized public speaker, entrepreneur and marketing strategist. Discover more details at https://rayedwards.com/about/

    Subscribe to my YouTube Channel for regular (FREE) videos: https://www.youtube.com/user/RayEdwardsTV?sub_confirmation=1 -

    DISCLOSURE: Thank you for trusting me to bring you truthful and reliable opinions on any products I recommend. I always disclose affiliate or sponsored information - to be safe, just assume I stand to benefit from any recommendations I make. As a friend, you permit me to earn a small commission if you make a purchase through my affiliate/referral links. This doesn't affect you in any way in the checkout process (unless I've arranged a discount for you). Thank you for supporting this channel!
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    58 mins
  • Going Broke Made Me Rich

    Going Broke Made Me Rich
    Jun 4 2026
    How Going Broke Made Me Rich A while back, I lost everything. Not "everything" the way people say it after a rough quarter. I mean I opened my banking app one day and saw a number with no digits in front of the decimal. Zero. The kind of zero that makes you sit very still for a minute. I'd been earning a million dollars a year. And then I wasn't earning anything at all. Here's the strange part, and it's the reason for this post and the episode it goes with: losing it might be the best thing that ever happened to me. If you've ever been afraid of losing what you've built — or you're in the middle of losing it right now — stay with me. "The recent unpleasantness" I've started calling it that, with a little wink, "the recent unpleasantness" (what's that movie? Anyone know?). It began with Parkinson's. Then the pandemic, which was not a gentle season for anyone running a business. Then shoulder surgery. Then brain surgery — and I want you to notice I just dropped "brain surgery" in next to "shoulder surgery" like I was listing errands. Add a few business decisions I'd love to have back, some personal ones I'd file in the same drawer, medical bills that arrived looking like phone numbers, and overhead that had grown to the size of a small kingdom. Underneath all of it, quietly, a crisis of faith. Not a wobble. A genuine dark night of the soul, the kind St. John of the Cross wrote about, where God seems to have left the room and shut the door, and you stand in the dark wondering if any of it was ever real. At the bottom of it, I declared bankruptcy. I'm not telling you this to perform my suffering. I'm not complaining. We're rebuilding, and I'm a new man — by the grace of our Lord Jesus Christ, and I mean that as plainly as I can say it. So here's the question I had to ask myself. When I say going broke made me rich, is that just a clever line? A copywriter's sleight of hand? Or can a man say a thing like that and be telling the truth? It's true. Here's how. What was actually load-bearing When you get stripped all the way down, you find out what was holding the house up. I'd built a life with a lot of stuff in it. Income. Status. A reputation in my corner of the marketing world. The comfort of knowing the bills were handled and then some. None of that is wrong. I'm not here to tell you money is the problem and poverty is the cure — that's a sermon people preach when they've never actually been broke, and it's nonsense. What happened was simpler. Everything that wasn't essential got taken away, and I was left holding only what was. And the list of things that are truly essential turns out to be far shorter than the list of things I'd convinced myself I couldn't live without. Corrie Ten Boom said it better than I can: you don't learn that Jesus is all you need until the day He's all you have. I used to read that as a needlepoint-pillow kind of line. Then I lived it, and it stopped being a pillow and became the floor I was standing on. Because when you've got nothing left but God, you find out fast whether God is enough. He is. Not because I read it somewhere — because I tested it against the wall, with nothing to fall back on, and it held. What grew in the low place I spent a lot of that season on my knees. I mean that literally, not as a figure of speech. Some mornings I was flat on my face on the floor, talking to God. Sometimes not even talking. Just there. Out of words, out of plans, out of the energy it takes to keep pretending you've got it handled. And in that low place, things grew that had never had room before. Real humility — the kind that comes from running out of options and realizing you were never as in control as you thought. A habit of seeking God's will before a decision instead of after, when I just needed Him to bless what I'd already chosen. A patience I did not previously possess; ask anyone who knew me in the old days. I became a better husband, a better parent, a better friend, a better follower of Jesus. Not better than you, or anybody — better than the man I used to be. That's the only fair comparison there is. And the new one is a better creature. A reborn one. That's not a marketing claim. It's a report from the field. A different kind of builder I'm rebuilding the business now, with a few good people helping me, and it's going well. But it's going well in a completely different way. Before, I built fast and big. I added overhead like it was a hobby. If something looked like it might work, I threw money and people at it and sorted the details later. This time it's slow, methodical, almost annoyingly careful. Not because I've gotten timid — because I've become a different kind of business person. The fast-and-big version of me was running on a need to prove something, to be impressive, to outrun a fear I couldn't have named at the time. That guy got retired during the unpleasantness, and the fellow who replaced him builds differently. Going back through my old ...
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    13 mins
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