Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting.

I’m Louise Brogan, and I’m here to help you discover all the strategic spots on your LinkedIn profile where you can place clickable links that guide potential clients straight to you. From your banner image to the about section and even your experience details, I’ll share practical tips to enhance your visibility and make it easy for people to book calls with you.

Plus, I’ve got a funny story about how I landed a call just two hours after updating my profile!

Stick around for actionable insights that can elevate your online presence and drive your business growth. Louise Brogan, our energetic host, dives deep into the art of maximizing LinkedIn profiles for business success.

The discussion revolves around strategically placing clickable links within your LinkedIn profile to drive client inquiries and attract leads.

. The episode emphasizes actionable steps, starting from your introductory card down to various sections that can enhance visibility and engagement on the platform. Louise breaks down the process into manageable parts, explaining the significance of elements like the banner image, contact info, and the about section, each serving as a potential gateway for prospects to connect with you.

By the end, listeners are left with a clear understanding of how to transform their profiles into lead-generating machines, ready to take their business to the next level.

Takeaways:

• In today's episode, we explored how to effectively utilize LinkedIn to boost your business inquiries and connections.
• Louise shared actionable strategies on where to place clickable links on your LinkedIn profile for maximum visibility and engagement.
• We discussed the importance of a clear and simple URL in your LinkedIn banner image to attract potential clients easily.
• The episode emphasized the value of adding links in various sections of your LinkedIn profile, especially the about section and featured section.
• Listeners learned about the different ways to leverage premium features on LinkedIn to enhance their profile visibility and attract more inquiries.
• Finally, we encouraged everyone to check out the accompanying video on YouTube for a visual guide on optimizing LinkedIn profiles.

Links referenced in this episode:

• louisebrogan.com
• louisebrogan.com/inquiry
• louisebrogan.com/raise-live
• youtube.com

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.

After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.

By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.

Takeaways:

• Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.
• Utilising AI tools like Claude AI can streamline your content creation and sourcing process.
• Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.
• Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.

Companies mentioned in this episode:

• LinkedIn
• Claude AI
• Canva
• Louise Brogan

Links referenced in this episode:

• louisebrogan.com
• www.louisebrogan.com/raise-live
• www.louisebrogan.com/momentum (for the Daily Prompt workshop)

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.

I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.

And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.

Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.

Here's who's speaking:

• Jerry Potter — How to grow a lead-generating YouTube channel in just 90 minutes a week
• Teresa Heath-Wareing — How to borrow other people's audiences to grow your reach and build trust faster
• Julie Fry (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourself
• Cliff Ravenscraft — How to create a standalone short podcast that drives leads into your business long-term
• Erika Stanley — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)
• Amanda Webb — How to measure the real impact AI is having on your website traffic and conversions
• Catherine Erdly (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platforms
• Gabrielle Gweneth — How to move your brand from accomplished to iconic

Every session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.

All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.

Register now at louisebrogan.com/experts — I'd love to see you there.