In today’s episode, I’m breaking down the real reason your funnel isn’t converting the way you want—and spoiler alert, it’s missing two critical pieces. I walk through what a funnel actually is, why relying only on a front-end funnel leaves a ton of money on the table, and how to build a funnel ecosystem that works with real buyer behavior instead of fighting it. If you’ve ever wondered what happens to the 95% of people who don’t buy right away, this episode is for you!

1. What a front-end funnel is, how it’s meant to be marketed, and why 3–5% conversions are normal
2. What happens to the 95% who don’t buy—and how a long-term (reply & buy) funnel recovers that revenue
3. Why sending everyone to a general newsletter breaks the buyer journey
4. The biggest post-purchase mistake I see (ghosting buyers) and how to fix it
5. How a post-purchase funnel helps buyers get results faster and creates repeat customers
6. The three funnels you need to build a sustainable, compounding business

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1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website

In today’s episode, I’m joined by Kara (@TheWhimsySoul) for a real, no-fluff conversation about what social media is heading toward in 2026—and how creators can “AI-proof” their strategy without spiraling. We talk about why being more human (not more polished) is the advantage, how algorithms are tightening people into content bubbles, why short form is becoming less reliable for nurturing + converting, and how long-form + community are becoming the steady foundation again. We also get into monetization, brand deals vs. UGC confusion, why you need multiple revenue streams, and how tools like repurpose.io, manychat, and descript can keep you sane while you spread your content across platforms.

1. Why being visibly human (not polished or perfect) will outperform AI-generated content in 2026
2. How social media is shifting from nurture + conversion to primarily visibility, and what to use instead
3. Why long-form content and community are becoming the most stable, trust-building platforms
4. How algorithm “bubbles” are shrinking reach—and how niche pillars help you grow anyway
5. Why creators need multiple revenue streams to survive platform and AI shifts
6. How to use AI and automation ethically and strategically to work faster without losing credibility

1. Follow Kara on Instagram or check out her website
2. Scalability
3. Overflow Mastermind
4. Kajabi 30-day free trial + 2 bonuses
5. 150 Free Hooks
6. IG University
7. 30 Days of Manychat Pro FREE
8. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram

In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy.

1. Why most business owners only sell to one or two buyer types without realizing it
2. How understanding buyer psychology reduces objections before they happen
3. The key motivations behind analytical, amiable, driver, and expressive buyers
4. What each buyer type needs to see in order to feel confident purchasing
5. How to layer all four buyer types into your content without creating separate strategies

1. Scalability
2. Overflow Mastermind
3. Kajabi 30-day free trial + 2 bonuses
4. 150 Free Hooks
5. IG University
6. 30 Days of Manychat Pro FREE
7. Learn how to run successful paid ads

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Watch this episode on YouTube
5. Read this episode in blog format