REAL IS RARE EP 9 - Chris Wagner and Austin Holt with MacroCap Labs
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REAL IS RARE EP 9 - Chris Wagner and Austin Holt with MacroCap Labs
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What does it take to build one of the fastest-growing beverage manufacturers in the country? In this episode of the Real is Rare podcast, the guys sit down with the team behind MacroCap Labs—the company helping power some of the biggest protein and functional beverage brands on the market today.
From carbonated protein drinks and functional beverages to explosive growth inside Costco, Sam’s Club, and major retailers, this conversation dives deep into the business of innovation, manufacturing, and surviving the chaos of scaling fast. The episode covers everything from protein shortages and flavor innovation to why most brands fail, how great partnerships are built, and what separates companies that last from companies that disappear.
But beyond the business talk, this episode is packed with real entrepreneur moments—taking massive risks, betting on yourself when nobody else believes in the vision, learning from failures, and building companies through relentless work ethic and obsession with improvement.
If you’re into supplements, beverages, entrepreneurship, branding, or just want an inside look at how major products actually get made and brought to market, this episode is loaded with gems.