Most leaders don't get stuck on AI because they're short on ideas, they get stuck because they have too many and no obvious place to start. Keith Stoute, Chief Product Officer at Bursting Silver and the firm's in-house AI lead, joins Riley Miller to fix that with a tour of quick-win AI use cases a membership organization can actually start on today.

Keith covers iMind, the member-facing assistant BSI built for the iMIS Users Group out of decades of forum Q&A (and the retention bump that followed); a conference assistant that cuts decision fatigue and drives registration; a subject-matter-expert assistant that answers questions from bylaws and regulations in seconds, with citations; self-hosted AI that keeps member data in-house; and an AI interviewing agent that captures institutional knowledge before it walks out the door. He also makes the case for "vibe coding" tools yourself, why an AI governance policy is step one, and the one rule that decides whether any of it works: start small, stay focused, and keep it measurable.

If you lead, work in, or build for a membership organization, this show was built for you.

📄 Show notes, transcript, and links: https://www.burstingsilver.com/podcast/ep8

⏱ Chapters

0:00 Cold open — how to actually measure an AI rollout

0:42 Welcome + introducing Keith Stoute

2:04 A prompting trick: #task #context #interview

3:50 iMind — the iMIS Users Group member assistant

5:52 Cleaning the data: garbage in, garbage out

6:55 The retention bump + disclosing AI to members

8:55 Why targeted and focused wins

9:36 Start with an AI governance policy

10:27 Testing before launch: the "Keith filter"

12:05 Why dumping all your data into AI doesn't work

13:06 Member-data privacy + clean datasets

15:06 Vibe coding: build without writing code

17:13 Join wizards, CE calculators, prototyping to 80%

19:16 The conference assistant — driving registration

21:43 The subject-matter-expert assistant on core docs

23:51 Self-hosted LLMs that keep member data in-house

26:41 Succession planning: an AI interviewing agent

29:47 Keeping a human in the loop

31:36 Advice to leaders: pick one measurable win

35:28 Wrap-up

🔗 About Bursting Silver

We're a fully remote consultancy specializing in modern CRM, iMIS, and AI solutions for membership organizations across North America.

Website ▸ https://www.burstingsilver.com/

LinkedIn ▸ https://www.linkedin.com/company/bursting-silver

🎵 Music

Fresh Start by Joakim Karud https://soundcloud.com/joakimkarud

Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0

Free Download / Stream: https://bit.ly/_fresh-start

Music promoted by Audio Library https://youtu.be/XN-tBgJ5CVw

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