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QualsTalks

QualsTalks

By: Quals.AI Smartask
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About this listen

 Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.comCopyright 2025 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • E15: Future of Research with AI

    E15: Future of Research with AI
    Dec 22 2025

    What happens when AI starts doing qual?

    We talk intuition, automation, emotional nuance — and why AI won’t replace moderators, but can amplify them.

    💡 “AI doesn’t replace empathy — it scales it.”

    A quick, thoughtful listen for anyone in research, UX, or strategy.

    #QualsTalks #AI #qualitativeresearch #insights #strategy
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    11 mins
  • E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?

    E14: Purpose vs. Performative - Can Brands Do Good Without Being Cringe?
    Dec 19 2025

    A casual, over-a-coffee chat between the host and Quals.AI on a study about brands taking positions on social issues. Consumers expect action (sustainability, equality, mental health) — but skepticism is high when it feels performative.

    Key thread: trust comes from transparency + measurable impact + consistency.

    #QualsTalks #BrandStrategy #ConsumerInsights #Purpose #Sustainability
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    14 mins
  • E13: Market Aura: Why Open Markets Feel Better

    E13: Market Aura: Why Open Markets Feel Better
    Dec 19 2025

    Open markets are not just places to buy fresh tomatoes – they’re mini festivals of smell, sound, memory and community. 🧺✨

    In the new QualsTalks episode, I chat with Quals.AI about what people really seek in open markets, and what supermarkets like Tesco, Morrisons, Waitrose and Sainsbury’s can learn from that “market aura” of freshness, human warmth and discovery.

    #QualsTalks #ConsumerInsights #Retail #CX #OpenMarkets #AIinResearch
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    18 mins
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