Purpose Powers Teams: A Conversation with Simon Mainwaring (Part Two)

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Purpose Powers Teams: A Conversation with Simon Mainwaring (Part Two)

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In Part Two of Clint's Conversation with Simon Mainwaring – Founder & CEO of We First, bestselling author, and global authority on purpose-driven branding – the discussion shifts from strategy to soul: how storytelling, culture, and connection can elevate your organization from the inside out.

Simon shares hard-earned lessons from his work with Fortune 100 giants, startups, and global NGOs alike, explaining why today’s most effective leaders aren’t just driven by profit, but by shared purpose. Simon breaks down how every employee can embrace a “lead with we” mindset, regardless of title, industry, or org chart. From building emotionally resonant brand stories to operationalizing culture, this episode explores how to lead with meaning in every corner of your company. This is the second part of a two-part conversation.

Topics Covered:

Why storytelling is the key to building trust and brand value
How to move purpose from PowerPoint to point-of-sale
Building culture like a brand: what Patagonia, LEGO, and Airbnb get right
The Four Co’s: Co-ownership, Co-authorship, Co-creation, and Collaboration
Daily rituals that reinforce a "We" culture
Why recognition beats burnout and makes business sense
The last mile of storytelling: celebrating shared wins
How payroll teams and sales reps alike can lead with purpose
Startups vs. Fortune 50s: different paths, same challenges
What it means to be a B Corp and why it matters
The single most important takeaway from Lead With We

Links & Resources:

Simon’s website - https://simonmainwaring.com/
Simon’s LinkedIn - https://www.linkedin.com/in/simonmainwaring/
Simon’s company, We First Inc. - https://wefirstbranding.com/
Simon’s email - simon@wefirstbranding.com
Simon’s book, “We First” - https://amzn.to/3Mhx4V0
Simon’s book, “Lead With We” - https://amzn.to/3Me1HL7
Clint’s website - www.clintpadgett.com
Clint’s LinkedIn - https://www.linkedin.com/in/clintpadgett/
Clint’s book - https://amzn.to/3JWD2Ka

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