Pulse S4 Episode 9: AI, RTP and Retention: Inside Entain’s Market Strategy
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Pulse S4 Episode 9: AI, RTP and Retention: Inside Entain’s Market Strategy
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As operators navigate rising taxes, tighter regulation and intensifying competition from unlicensed markets, Entain’s Global Gaming Director, Obdulio Bacarese (OB), believes the industry is entering a period where transparency, AI adoption and local market intelligence will separate the winners from the rest. Speaking to G3, OB explains why Entain is resisting RTP cuts in the UK, and how AI-powered personalisation could fundamentally reshape the casino and betting experience.
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