Public Relations Investment Returns as Advertising Costs & Frustrations Mount
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Public Relations Investment Returns as Advertising Costs & Frustrations Mount
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Summary
Episode notes
A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising.
Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times.
This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as:
- the state of legacy media and advertising
- where current ad money is going online
- ad industry reports for the first two quarters and their indicators of an ad decline
- digital advertising and the reasons for the frustrations and pullback
- why pr?
- the advantages of building a public relations & media relations program
- Artificial Intelligence in pr and media relations
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