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Protein: Why Everyone Is Prioritizing This Essential Macronutrient

Protein: Why Everyone Is Prioritizing This Essential Macronutrient

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The "High Protein Hunt" describes the contemporary, widespread focus on increasing dietary protein intake, driven by growing awareness of its crucial role in achieving diverse health and fitness goals. This pursuit is largely justified by the physiological benefits of protein, which include enhancing satiety (leading to better appetite control), promoting the preservation and growth of lean muscle mass, and requiring a higher thermic effect of food (TEF) for digestion compared to other macronutrients.


For athletes, the hunt is for optimal muscle repair; for those seeking weight loss, it's a tool for managing hunger; and for aging adults, it's a defense against sarcopenia (age-related muscle loss), making the deliberate search for high-quality protein sources a fundamental element of modern nutrition.



Read article - The High-Protein Hunt: Where to Find Healthy Ready-to-Eat Meals Across the US

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