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Pros & Content Brief

Pros & Content Brief

By: Knotch
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About this listen

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.

In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. 

In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.

Learn more at https://www.knotch.com/podcast

© Knotch 2022 Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

    Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic
    Jan 10 2024

    In this episode, join our host Anda Gansca, CEO of Knotch, as she delves into the captivating personal journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background as a developer to the dynamic realm of Chief Marketing Officer. Krishnaraj shares insights into their unexpected foray into marketing, guided by a genuine passion for understanding customer behavior and market opportunities. Discover the strategic shifts that propelled them through various career stages, from product strategy to the intricacies of marketing.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    39 mins
  • Workshop: How to be Both Distinct and Relevant in the AI Content Arena

    Workshop: How to be Both Distinct and Relevant in the AI Content Arena
    Sep 21 2023

    In this insightful panel discussion, content leaders dive into the world of AI in content creation. Explore the opportunities and concerns of language generation, discover how AI can redefine quality and efficiency, and learn how to create unique and memorable brand content. Discover how AI can enhance the financial services sector and the importance of trust in the digital marketplace. Gain valuable insights on measuring content performance, optimizing for SEO, and driving conversions. Join us as we explore the future of content creation with AI.


    Hosts

    Gisele Góes — Director, Organic Growth, Chime

    Jamie Roô — Head of Wealth Management Digital Content, Morgan Stanley

    David Berkowitz — Founder, AI Marketers Guild

    David Brown — SVP, Head of Strategy, Knotch

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    55 mins
  • Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

    Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)
    Aug 29 2023

    Discover the blend of creativity and data-driven marketing in the modern era with Chantel Rapport, CMO of Upstart. As a leader at a pioneering AI company, Rapport delves into the role of AI in personalizing marketing strategies, the balance between creativity and data, and the pivotal shifts in the marketing landscape. Join host Andrew Bolton as they explore Rapport's career journey and insights on fostering a culture of debate, the balance between personalization and privacy, and the future of data-driven decision-making in marketing.


    Don't miss out on this conversation to gain valuable strategies and tips to drive engagement and conversions.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    35 mins
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