Engineering Clarity in the Age of AI: How Docs, Context, and Product Thinking Shape Better Software

Seth Rosenbauer is the founder of a tool that uses AI to help engineers create better documentation—and, more importantly, the right thing, faster.

But this conversation isn’t just about tooling.

It’s about how context is the new currency in engineering. Why your team’s ability to understand what to build and why is more critical than ever. And how AI is changing the shape of product communication, technical documentation, and engineering ownership.

Whether you lead a growing dev team or are trying to ship more with less, this one’s for you.

Key Discussion Points

Seth’s journey: From PM to founder to doc tool builder

Why traditional documentation fails engineers

The real cost of unclear requirements

What AI can (and can’t) fix in engineering communication

How better docs lead to better products

The problem with "done"—and how teams miss the last 10%

Building a culture of engineering ownership

Links & Resources

Connect with Seth Rosenbauer on LinkedIn

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Full Scale – Build your dev team quickly and affordably

Matt is joined by Karell Ste-Marie, founder of The Serious CTO YouTube channel. Together, they tackle one of the biggest hidden challenges in software companies: the language and cultural barrier between engineers and executives.

Karell and Matt break down why innovation is so rare in large organizations, why engineers and business leaders often talk past each other, and how the CTO role often becomes the critical bridge between the two worlds.

The cultural resistance to change inside enterprises

How introversion and communication style shape engineering culture

Why the best CTOs speak “both languages”

Lessons from mistakes made on the path to leadership

Resources & Links

The Serious CTO on YouTube

– Karell’s channel where he shares insights on engineering leadership

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What Smart CTOs Are Doing Differently With Offshore Teams in 2025

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Full Scale – Build your dev team quickly and affordably

Product management is being rewritten in real time, and AI is doing the editing.

Matt sits down with Jerel Velarde, product manager at Full Scale Ventures, to discuss how AI is reshaping the relationship between PMs and engineering. We dive into what Jerel calls prompt prototyping, how expectations for product velocity have changed, and why the best PMs today are blending design, strategy, and code—all while staying laser-focused on validation over output.

If you're a founder, CTO, or product leader trying to navigate the new frontier of product development, this one's for you.

Is “Product Manager” even the right title anymore?

The new definition of PM: focused on outcomes, not artifacts

How PMs are using AI to validate faster

How to lead product in a startup vs. a scale-up

How to think about MVPs when AI can build anything

Resources & Links

Connect with Jerel on LinkedIn

Product Driven - Get the Book

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What Smart CTOs Are Doing Differently With Offshore Teams in 2025

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