What does it actually mean to be the CEO of your practice?

For many practice owners, that question does not become real until growth starts creating pressure.

The practice gets busier. The team needs more direction. Associates need more training. Patients still expect the owner's touch. And suddenly, the thing that once felt like a successful business starts feeling like a very well-paying job.

That is what makes this episode of Power Hour with Dr. Nick Lillie so valuable.

In this week's episode of Power Hour, Eugene speaks with Dr. Nick Lillie, Owner of Family Vision Optical and Rejuvenation Dry Eye Center, who has spent the last two years intentionally moving from doctor-owner to true practice CEO. And the results are not theoretical.

His practice has continued to produce double-digit growth, even in a market where many practices are starting to feel pressure. But the real story is not just the growth, it is the machine he is building underneath it.

There's a moment in every specialty service conversation where the patient either leans in or checks out.

And in dry eye, that moment usually has very little to do with the machine.

It has to do with whether the patient understands what the doctor sees, why it matters, and what happens if they do nothing.

That's where this week's Power Hour with Dr. Todd Cohan, Owner of Midwest Dry Eye Center and Forsight Vision, LTD, gets especially practical.

Todd has built a medically focused practice where dry eye, myopia management, aesthetics, retinal testing, and comprehensive care are not treated as side offerings.

They are part of the practice philosophy.

And that philosophy has helped his team consistently produce some of the strongest revenue-per-patient numbers we've discussed on the show, consistently producing numbers in the high $800s, $900s, and even over $1,100 per patient across multiple doctors.

But the episode is not about chasing a number.

It's about the behaviors that create the number.

Because if a patient walks out without understanding the finding, the recommendation, or the reason behind the next step, the treatment conversation is already on shaky ground.

By overwhelming request, we've decided to do something special for our Power Hour listeners.

As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S. book completely free, only for the next 48 hours.

If you've listened to our recent Power Hour episodes introducing The Eyecare B.O.S.S., you know this isn't just another business book.

It's the complete operating system Eugene Shatsman and Jamie Rosin created to help independent eye care practices grow, optimize, and scale.

The goal for this launch is simple.

To get as many practice owners as possible to read the book, implement the concepts, and tell us what they think through an Amazon review.

So for the next 48 hours, you can download the Kindle version completely free.

You have two ways to get your copy:

Option 1: Download the Kindle Edition Free

Get instant access and start reading today.

[Read It For Free On Amazon]

Option 2: Order the Paperback Edition

If you'd like a copy for your desk, want to highlight pages, make notes, share it with your leadership team, or support the project, the paperback edition is available as well.

[Get Your Paperback]

We truly hope the ideas, frameworks, and tools inside The Eyecare B.O.S.S. help you build the practice you originally envisioned when you became a practice owner. If you do read it, we'd love to hear your feedback. This will help deliver as much impact as possible for your practice growth.

Get your copy today and start building your B.O.S.S. practice.

[Read It For Free On Amazon] [Get Your Paperback]