It’s the morning after the night before. Labour have won a landslide, but there’s plenty more to unpack. It’s the election podcast for comms pros, by comms pros. This is no exception, as we navigate a complex result and possible next steps.

Our special guest today is Paul Sinclair - a speechwriter and political consultant who has written for three UK Prime Ministers and a number of CEOs of bluechip companies, now senior counsel at Atticus Partners. He's also a highly experienced journalist in television and print. A former special adviser to the last Labour Government. Now, number ten is red again.

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We've gone from counting weeks and days to hours, as polling day is in sight. In this episode, with a VIP guest, we discuss the comms strategies to employ in the final throes of the campaign; squeeze messaging and swing voters; plus what the new comms director should be doing in their first hours and days.

Our special guest today is Katie Perrior. In a 20-year career at the heart of politics, Katie has advised parliamentarians on both sides of the political divide – running the PR campaign for Boris Johnson’s successful Mayoral bid in 2008 and then going on to become the first female Director of Communications at No.10 Downing Street for Theresa May.Prior to this, Katie served in a numb er of senior roles, including Deputy Head of Press for ITV News and Head of Press for Channel 4 News.

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On this episode of Politicomms, we're joined by Christine Jardine of the Liberal Democrats. Christine was first elected as the Member of Parliament for Edinburgh West in 2017 and is the Liberal Democrat Spokesperson for Scotland, Women and Equalities and the Cabinet Office. Before entering politics, Christine was an Edinburgh based journalist and broadcaster. She has written for the Scotsman, worked for the BBC and was editor of the Press Association in Scotland. She is standing as a candidate for Edinburgh West.

We chat to Christine about her thoughts on the role of the media in elections - from earned media to social and TV debates, as well as the rise of mis-and-dis-information. And, of course, we touch on those famous Lib Dem stunts.

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