Last weekend I went to Creator Live London - the first live event hosted by Jun Yuh, founder of Creator College and came back obsessed with one idea: the creators winning right now aren't doing a million things. They're solving ONE problem really well while being a whole human about it.

In this episode I unpack my biggest takeaways from the day. Grace Beverley's 'solve one problem rule' and why she chooses one product, one service, one focus until she's sick of talking about it. Jun Yuh's 'you are the niche' philosophy, and my honest take on how to actually apply it without spreading yourself too thin as a female entrepreneur or content creator.

The three content pillars framework (skills, passions, story) and why your podcast strategy needs all three working together. Plus the proof from my own data: why my highest-performing episode so far has nothing to do with podcast strategy at all and what that taught me about how listeners actually connect with a host.

If you're a female entrepreneur or female founder trying to figure out what your podcast is really about, this one will make you stop and think. The whole thesis is simple: solve one problem, be a whole human. There's homework at the end, as usual. So, make sure you stay until then and implement.

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

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I recently got a temp job and I want to talk about it because I know I'm not the only female entrepreneur having to do this in the messy middle of building something and almost nobody is talking about it.

In this episode I'm being real about the part of the entrepreneurial journey that doesn't make it onto Instagram. I share why I took on a six-week temp role, the shame and fear that came with it at first and the reframe that's helped me see it as a creative safety net rather than a step backwards.

I dig into the 90-day challenge culture, the 10K-months hype on Instagram and why "putting in the reps quietly" is just as valid a strategy as any loud transformation. This one's for anyone who's been quietly building something while wondering if they're behind. Spoiler: you're not!

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕

Are you running an interview podcast because you want to "share people's stories"? You might be stuck in what I'm calling the Steven Bartlett trap and it's probably affecting your podcast growth.

In this episode I explain why niching down your podcast niche is one of the best decisions you can make because you start to build authority in one specific area/niche and get laser focused on who you are serving. I learnt this the hard way and tried to grow podcasts that either weren't specific enough, or just weren't aligned with who I am.

There is also homework as usual and I give you 4 podcast audits to make that will help narrow down your niche and get laser focused!

In this episode:

• What the Steven Bartlett trap is and why so many new podcasters fall into it
• Why trust is built by being consistent and being YOU, not by booking new guests every week
• My podcasting journey and how it taught me this lesson (the long way)
• The three things niching down actually gives you.
• When interview episodes ARE the right move and the kind of guests you should be targeting.

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕