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Podcast Strategy That Brings in Clients

Podcast Strategy That Brings in Clients

By: Laura McRae - Podcasting Strategist and Consultant
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About this listen

Want your podcast to work harder for your business?

Podcast Strategy That Brings in Clients shows you how to turn your podcast into the backbone of your marketing: attracting leads, building trust, and getting more from each episode (without spending all day creating content).

Hosted by podcast producer Laura McRae, this show helps you get your podcast working harder, so every episode becomes content that reaches more people, builds trust, and brings in new clients.

As a content marketer and podcast expert Laura shares what works, what doesn’t, and how to stop wasting time on the wrong things.

Each week, you’ll get practical advice and podcast strategy to help you stay consistent, create content with purpose, and use your podcast to grow your business and be seen.

If you're ready for your podcast to pull its weight, this is the show for you.

Smart content starts with your podcast, but it doesn’t end there.

© 2026 Podcast Strategy That Brings in Clients
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The cringey story of my under-prepared interview
    Jan 27 2026

    Have you ever finished a podcast interview and instantly wished you could do it over?

    In this episode, I share the most awkward interview I’ve ever recorded and all the messy lessons that came with it. From not preparing enough, to mixing up guest details, and even interrupting mid-sentence to yell at my kids... yep, it all happened.

    But I’m also walking you through how I turned things around and now prepare for interviews in a way that feels structured and human.

    If you’re still doing interviews on your podcast, this one’s for you. I’m giving you a behind-the-scenes look at what went wrong, what I do differently now, and how you can create a better experience for both you and your guest.

    This isn’t about perfection, it’s about being prepared enough to feel confident, while still sounding like yourself.

    Have you had your own awkward podcast interview moment? DM me on Instagram and we can cringe together. I’d love to hear your story @podcast.support.services


    SHOW NOTES: https://podcastsupportservices.com.au/episode-62-the-biggest-mistake-new-podcast-hosts-make/



    Resources mentioned in the show

    • Interview with Em Gee
    • Interview with Tahryn Bolt
    • Interview with Carmen Braidwood

    • FREE Podcast Launch Roadmap – All the steps to launch your podcast
    • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
    • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
    • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
    • Book an obligation-free call at Podcast Support Services
    • Book your podcast audit
    • Free Trello board template
    Show More Show Less
    11 mins
  • How to stop hiding behind your podcast guests
    Jan 20 2026

    Ever felt like you're hiding behind your podcast guests instead of sharing your own voice?

    In this episode, I open up about something personal: why I stopped relying so heavily on guest interviews and started recording more solo episodes. If you've ever felt like you're holding back on your own podcast or second-guessing whether your stories matter, you’re not alone.

    I talk about my own struggles with confidence, the shift from playing it safe to showing up more vulnerably, and what I’ve learned along the way. It’s uncomfortable, yes. But it’s also the kind of discomfort that helps you grow, and that’s what I’m leaning into.

    You’ll walk away with a reminder that your voice does matter, and a nudge to show up as yourself, even if it’s messy, short, or unscripted. That’s what makes you relatable. That’s what builds connection.

    Have you ever felt like you’re hiding on your own podcast? I’d love to hear your experience. DM me on Instagram @podcast.support.services and let’s chat.


    SHOW NOTES: https://podcastsupportservices.com.au/episode-61-how-to-stop-hiding-behind-your-podcast-guests/

    • FREE Podcast Launch Roadmap – All the steps to launch your podcast
    • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
    • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
    • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
    • Book an obligation-free call at Podcast Support Services
    • Book your podcast audit
    • Free Trello board template
    Show More Show Less
    8 mins
  • Social media isn’t growing your podcast and here’s why
    Jan 13 2026

    Ever wondered why your social media followers aren’t turning into podcast listeners?

    Just because someone follows you on social media doesn’t mean they’re tuning into your podcast. In this episode, I talk about the real reasons why your audience isn’t making the leap from Instagram to Spotify, and what you can do about it. I’ll walk you through what makes podcasting different from social media and how to build a strategy that turns scrolls into plays.

    You’ll hear why posting “new episode out now” isn’t enough anymore, and I’ll give you clear, practical ways to bridge the gap between your content and your conversions. If you’ve been wondering why your podcast isn’t getting the love it deserves, this is the one to listen to.

    If this episode got you thinking differently, come say hi! DM me on Instagram @podcast.support.services, I’d love to hear from you.

    SHOW NOTES: https://podcastsupportservices.com.au/episode-60-social-media-isnt-growing-your-podcast-and-heres-why/

    • FREE Podcast Launch Roadmap – All the steps to launch your podcast
    • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
    • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
    • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
    • Book an obligation-free call at Podcast Support Services
    • Book your podcast audit
    • Free Trello board template
    Show More Show Less
    8 mins
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