Podcast 89 - Loyalty - The Case for Change cover art

Podcast 89 - Loyalty - The Case for Change

Podcast 89 - Loyalty - The Case for Change

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Summary

 Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.
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