Planning Isn't a Goal. It's a System. cover art

Planning Isn't a Goal. It's a System.

Planning Isn't a Goal. It's a System.

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Most salespeople don’t actually have a business plan. They have a quota. Maybe a spreadsheet. Maybe some “goals.” But when someone asks to see the actual plan? The ums and uhs start fast.

In this episode, Bryan breaks down one of the most overlooked tools inside the Blind Zebra Sales Operating System: the Personal Business Plan.

You’ll learn:

  • Why most sales goals are too vague to be useful
  • How to go “two levels deep” when building revenue targets
  • The difference between outcomes and controllable behaviors
  • Why meetings, proposals, and quotes are NOT controllable behaviors
  • How weak accountability causes even good plans to fade away
  • The simple monthly habit that keeps plans alive

Bryan also explains why salespeople need to stop using subjective language around performance and start thinking like objective businesspeople.

If you lead a sales team, carry a quota, or feel like your planning process is mostly hope wrapped in spreadsheets, this episode will challenge the way you think about goals, execution, and accountability.

Want to learn more about the Blind Zebra Sales Operating System (BZSOS)? Visit our website or schedule a 15-minute conversation.

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