What does it take to build an award-winning restaurant that stands the test of time?

In this episode of Pitch & Tell, host Robyn Patterson sits down with acclaimed Scottsdale chef and restaurateur Gio Osso, owner of Vertù Honest Craft and Pizzeria Virtù. From growing up in an Italian family where food was the center of everything to becoming a James Beard-nominated chef, Gio shares the experiences, challenges, and philosophies that have shaped his career.

They discuss:
The inspiration behind Vertù Honest Craft
Why changing the menu every week became part of the restaurant's identity
Opening Pizzeria Virtù just weeks before the COVID-19 pandemic
The role PR played in growing his restaurants and personal brand
Navigating traditional media, influencers, and social media
Why authenticity matters more than personality when you're in front of a camera
What's next for Gio and his restaurants

Whether you're a restaurateur, entrepreneur, marketer, or simply someone who appreciates great food and hospitality, this conversation offers valuable insights into building a lasting brand and creating unforgettable experiences.

Tatum Beck joins Pitch & Tell for an honest conversation about what it really takes to build a career as a full time influencer in today’s social media world.
With more than 3 million followers across platforms and currently appearing on Fear Factor, Tatum opens up about the reality behind viral content, brand deals, PR relationships, online criticism, creator burnout, and the pressure of constantly living life online.

In this episode, Tatum shares:
• How she accidentally started her influencer career during COVID
• The truth about brand deals, rates, gifting, and managers
• Why engagement matters more than follower count
• The pressure and anxiety that comes with social media
• How influencers actually work with PR agencies and brands
• Why authenticity matters more than trends
• The emotional side of being publicly judged online
• How she balances content creation with real life

Robyn Patterson and Tatum also dive into the evolution of influencer marketing and why creators have become one of the most valuable tools in modern PR strategy.

Follow Tatum Beck:
TikTok: @tatumbeck
Instagram: @tatum_beck

In this episode of Pitch & Tell, Robyn Patterson sits down with Stephanie Clark, Executive Vice President at Havas Red, for an inside look at how public relations has evolved from traditional media outreach into culture-driven storytelling powered by influencers, experiential marketing, podcasts, and digital media.

Stephanie shares her journey from Arizona State’s Walter Cronkite School to helping launch the Phoenix office of Havas Red and eventually leading campaigns for nationally recognized consumer brands across beauty, hospitality, food & beverage, tech, and lifestyle.

The conversation dives into:

• How PR has changed over the last decade
• Why influencer marketing now plays such a major role in campaigns
• What brands need to do to actually stand out today
• The impact AI is having on communications and media
• The difference between local PR and national brand strategy
• Behind-the-scenes stories from working with Patrón, Coachella, Heidi Klum’s Halloween party, and more
• Why relationships still matter in a rapidly changing industry

Follow Mack Media Relations: @mackmediarelations
Follow Robyn Patterson: @robynmpat