70% of Indian family businesses die by the third generation. The Ranga family of Cycle Agarbatti, Mysore didn't. Here's exactly what they did differently and built a ₹1,200 crore empire across three generations.
In the premiere episode of Inherited: Stories of Succession, Bijay Gautam sits down with Arjun Ranga (CEO, Cycle Pure Agarbathi) and Pavan Ranga (CEO, Rangsons Aerospace) of the NR Group the family behind India's most iconic agarbatti brand.
It's a rare, unguarded look at the human side of passing the torch: the heartaches, the hard conversations, and the hard-won systems that hold a multi-generational family business together.
WHAT YOU'LL LEARN IN THIS EPISODE:
✅ The Three Circles of Governance — How the Rangas formally separated Family, Ownership, and Management to prevent power struggles
✅ The Family Constitution — What it actually contains, why they built one, and whether it restricts you or liberates you
✅ The Exit Mechanism — How they valued the business so any family member could leave without destroying what was built
✅ The Custodian Mindset — Why Pavan built Rangsons Aerospace from scratch instead of just inheriting a seat at the table
✅ Conflict Resolution — Why "equal" is not always "fair," and how they handle sibling and in-law dynamics in a business context
✅ Generational Tension — The honest truth about hot-blooded successors vs. cautious patriarchs
✅ Why Family Businesses Actually Win — What institutional investors see in family-run companies that others don't
ABOUT NR GROUP & CYCLE AGARBATTI:
Founded in 1948 by N. Ranga Rao in Mysuru, Cycle Pure Agarbathi started as a home-based enterprise — the family home literally doubling as the factory. Today, the NR Group is a ₹1,200 crore conglomerate present in 75+ countries, selling over 12 billion agarbattis a year. From incense to aerospace, defence, solar energy, and electronics, it is one of India's most remarkable multi-generational family business stories.
The third generation, Arjun, Pavan, Kiran, Anirudh, Nikhil and Vishnu, each leads a different vertical, a succession structure that is as intentional as it is inspiring.
ABOUT INHERITED: STORIES OF SUCCESSION
Inherited is an interview series that goes behind the boardrooms of India's most iconic family businesses. We unpack the governance structures, emotional trade-offs, and leadership philosophies that determine whether a family legacy survives or collapses with time.
If you run a family business, are a next-gen successor, an investor, or simply fascinated by the intersection of family and money, this series is for you.
📰 ABOUT PERSONAL FINANCE TV (PFTV):
PFTV is a dedicated content platform that simplifies complex financial and business topics into clear, practical insights. From budgeting and investing to legacy planning and wealth creation we make it accessible without losing relevance.
00:00 – Trailer
01:51 – How NR Group Became a ₹1,200 Cr Empire
05:44 – Does a Family Constitution Actually Restrict You?
10:27 – How the 2nd Gen Handed Over Without a Fight
13:41 – Can an Heir Say No to the Family Business?
19:11 – The Heartache Nobody Talks About in Succession
29:35 – What If One Sibling Works Harder Than the Rest?
33:29 – Why 70% of Family Businesses Die by Gen 3
40:11 – Why Investors Bet on Indian Family Businesses
43:13 – Who's More Likely To…? (Rapid Fire)
45:36 – How the Ranga Brothers Actually Divide Power
49:54 – Their Advice to Every Family Business in India
#CycleAgarbatti #FamilyBusiness #SuccessionPlanning