In this episode of Interlinks, Patrick Daly is joined by Michel Spruijt, President of BrainCorp International, a San Diego–based technology company at the forefront of autonomous navigation, machine learning, and computer vision for everyday machines. Michel oversees BrainCorp’s international operations across EMEA, APAC, and LATAM, working closely with global partners as retailers, logistics providers, and manufacturers accelerate their adoption of AI-driven automation.

Together, Patrick and Michel explore how the narrative around AI and robotics has shifted—from fear of job displacement to a practical response to chronic labour shortages and rising operational complexity. The conversation spans autonomous mobile robots in retail and logistics, shelf-scanning and inventory intelligence, theft prevention, data interpretation versus data collection, and the growing importance of change management in successful automation rollouts. They also discuss why adoption is happening incrementally, which verticals are moving fastest, and how retailers are turning digital twins and actionable data into measurable ROI.

Macro-to-micro strategist takeaway:

At a macro level, demographic pressure, labour scarcity, and AI maturity are making automation unavoidable. At the micro level, competitive advantage now comes from translating data into action—aligning technology, processes, and people to deliver real operational outcomes rather than deploying technology for its own sake.

Patrick Daly

★ The Macro-to-Micro Strategist™╽ Turning Global Turbulence into Operational Clarity ╽ Helping Business Leaders Build Resilient, Profitable Supply Chains ╽ Multilingual Trusted Advisor ╽ Call/WhatsApp ☎️ +353868116030 ╽

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Welcome to Interlinks — where strategy meets reality.

I’m Patrick Daly, the Macro-to-Micro Strategist, helping manufacturing and distribution leaders turn global turbulence into operational clarity.

In this episode, we unpack Geosensitivity—a critical yet often overlooked lens for interpreting today’s geopolitical risk landscape and shaping resilient supply chain and business strategy.

You’ll learn:

• What geosensitivity really means — across five operational dimensions: Materials, Footprint, Transport, Data, and Customers (MFTDC).
• Why it matters now — in today’s "3N World" of No New Normal, where geopolitical fragmentation, supply chain volatility, and regulatory divergence are converging.
• How leading global firms like Apple, TSMC, Toyota, and Volkswagen are translating geosensitivity into strategic and operational action.
• What this means for Irish businesses — including multinationals, indigenous exporters, importers, and logistics providers.
• How geosensitive thinking can help businesses spot risk earlier, seize new opportunities, and build long-term competitive advantage.

From the macro to the micro, this episode connects shifting global dynamics with actionable strategic choices—especially for firms operating at the intersection of trade, technology, and geography.

Whether you're managing global operations or planning for future growth, this is a must-listen to stay one step ahead in a world of rising geo-complexity.

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Welcome to Interlinks — where strategy meets reality.

I’m Patrick Daly, the Macro-to-Micro Strategist — helping manufacturing and distribution leaders turn global turbulence into operational clarity.

In this episode, we shift our focus to Latin America — not as a “region of the future,” but as a present-day economic and supply chain powerhouse with growing importance in a multipolar world.

You’ll discover:

• Why Latin America matters — not just geographically, but economically, demographically, and geostrategically.
• What the region produces — from critical minerals to food and energy — and how that underpins global industries from EVs to pharmaceuticals.
• How Latin America fits into U.S., Chinese, and European supply chains — including trade blocs, nearshoring dynamics, and bilateral partnerships.
• Strategic trends shaping the next decade — from green tech growth and trade integration to regional complexity and global rebalancing.
• What it means for Irish and European firms — including opportunities for sourcing, refining, manufacturing, and investment — and how to overcome common challenges with a nuanced, strategic approach.

From the macro to the micro, I also share insights from my personal and professional experience across the region — from Uruguay to Mexico — showing how Latin America is not a distant risk zone, but a strategic enabler in the global economy.

Whether you're rethinking sourcing, diversifying manufacturing, or building resilient, responsible value chains — this episode will give you a fresh, strategic lens on Latin America.

Hosted on Acast. See acast.com/privacy for more information.