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Panhandle Pulse

Panhandle Pulse

By: Chuck Asbury
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“Real issues. Real people. No filters.”

Welcome to Panhandle Pulse — the podcast that gives North Florida a voice.

Hosted by Chuck Asbury, Panhandle Pulse dives into the real challenges and real conversations shaping our communities. From small business owners, farmers to veterans, healthcare workers, and defense professionals, we talk with the people who keep our region moving.


Every week, we bring you candid interviews, frontline stories, and unfiltered insight on the issues that matter most — including agriculture, national defense, healthcare access, deregulation, and the fight to keep rural America strong.

© 2026 Panhandle Pulse
Economics Political Science Politics & Government Social Sciences
Episodes
  • From 14-Year-Old Entrepreneur to 1,300 Stores: Joe Tomarchio's Business, Leadership & Customer Service Blueprint
    Jul 8 2026

    What does it take to build a business from a single tire shop into a company that grows to 1,300 locations across 32 states? In this episode of Panhandle Pulse, Chuck sits down with entrepreneur and business leader Joe Tomarchio to uncover the timeless leadership principles that helped him build, scale, and eventually sell one of the nation's most successful automotive service businesses.

    Joe shares the incredible story of launching his first business at just 14 years old, growing it into 26 full-service tire and auto centers, and selling the company before leading acquisitions that expanded Monroe's footprint from 550 stores to 1,300 locations nationwide. Along the way, he reveals the business philosophies that transformed employees into leaders and customers into lifelong advocates.

    In this conversation, you'll learn:

    • How Joe started his first business as a teenager and built a multimillion-dollar company.
    • The Four Pillars of Successful Hiring: attitude, enthusiasm, work ethic, and moral compass.
    • Why paying employees more can dramatically improve retention and company culture.
    • The importance of building a customer-first organization instead of chasing short-term profits.
    • How exceptional customer service creates lifelong loyalty and organic word-of-mouth marketing.
    • Leadership lessons on hiring, accountability, company culture, and motivating teams.
    • Why entrepreneurs should focus on mastering one business before chasing multiple opportunities.
    • The mindset required to overcome fear, uncertainty, and the challenges of starting a business.
    • Why your spouse, family, and support system can determine entrepreneurial success.
    • Joe's thoughts on Florida's business climate, taxes, insurance, economic growth, and opportunities for entrepreneurs.
    • His personal mantra for success that has guided him throughout more than five decades in business.

    Whether you're launching your first startup, growing a small business, leading a team, or simply looking for practical leadership advice, this episode is packed with real-world lessons from someone who has spent over 50 years building successful companies and developing winning teams.

    If you're an entrepreneur, business owner, executive, manager, or anyone passionate about leadership and customer service, this conversation delivers actionable insights you can apply immediately.

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    56 mins
  • From Combat to 'Florida Noir': Veteran & Author Jared Maxwell | Panhandle Pulse
    Jul 1 2026

    Welcome back to the Panhandle Pulse! This week, host Chuck Asbury sits down with native Floridian, combat veteran, and grit-infused fiction author Jared Maxwell for an unfiltered look at what it truly means to stare down chaos—and live to write about it.

    Growing up with parents in the entertainment industry, Jared always had a knack for storytelling. But before he ever picked up a pen professionally, he answered the call of duty following 9/11. What followed was a decorated military career spanning nine years, three deployments, and 35 months in heavy combat.

    In this episode, Jared opens up about:

    • The Baptism by Fire: From jumping out of airplanes with the 82nd Airborne to the initial push into Fallujah, Iraq.
    • Surviving the Corngal Valley: Living out of remote outposts in Afghanistan, navigating brutal mountain terrain, and surviving nearly 200 daily firefights in one of the most dangerous sectors on earth.
    • From the Frontlines to the Thin Blue Line: Turning the page to an 11-year career in law enforcement, navigating the grit and politics of modern policing, and dealing with PTSD.
    • Pioneering "Florida Noir": How real-life combat skills and wild "Florida Man" police encounters birthed his viral new crime epic, Code of Vengeance, and how he successfully mastered the brutal world of indie self-publishing.

    Whether you are a fan of military history, true-to-life tactical thrillers, or just love a raw, honest look at human resilience, this conversation is one you don't want to miss.

    Connect with Jared Maxwell:

    • Find his books (Code of Vengeance) on Amazon and Goodreads by searching "Jared Maxwell".

    Subscribe, rate, and leave a review if you enjoyed the show!

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    33 mins
  • How Two Childhood Friends Built Lawless Coast Brewing in Santa Rosa Beach
    Jun 17 2026

    What does it take to turn a childhood dream into a thriving craft brewery? In this episode of Panhandle Pulse, host Chuck Asbury sits down with Chris and Josh, the founders of Lawless Coast Brewing Company in Santa Rosa Beach, Florida, to discuss their incredible journey from home brewing enthusiasts to brewery owners on Florida's Emerald Coast.

    The conversation begins with the origins of Lawless Coast Brewing, a dream the two friends first discussed as teenagers before they were even old enough to legally drink beer. Chris and Josh share how a life-changing accident, career frustrations, and a passion for craft beer pushed them to finally pursue the brewery idea years later. They recount their early days brewing beer in a kitchen using simple homebrew kits, learning through trial and error, and producing batches they now laugh about but were once proud to share.

    Chris and Josh dive deep into the realities of opening a brewery, including navigating construction delays, equipment shortages, county permitting challenges, and the lengthy licensing process that delayed their opening for years. They explain how they continued refining recipes throughout the process, allowing them to launch with a strong lineup of beers once the doors finally opened.

    The founders discuss how they create unique beer styles, name their brews, and balance creativity with consistency. They also share the stories behind some of their most popular beers, including Triple D, Uncle Ed's Irish-style ale, and several movie-inspired creations that reflect their personalities and sense of humor.

    Beyond beer, the episode highlights the importance of community involvement and local partnerships. Chris and Josh discuss hosting charity events, supporting local schools, working with organizations like Bed 4 Me and Shelter House, and creating a gathering place where locals and visitors can connect. They explain why they view their brewery as a modern version of a traditional public house—a community hub rather than just a place to grab a drink.

    Whether you're interested in craft beer, entrepreneurship, small business ownership, or life on Florida's Emerald Coast, this episode offers valuable insights, entertaining stories, and practical lessons about perseverance, friendship, and building something meaningful from the ground up.

    Topics Covered:
    • Starting a craft brewery in Florida
    • Homebrewing and recipe development
    • Overcoming business and permitting challenges
    • Craft beer culture and brewing science
    • Community involvement and charity partnerships
    • Entrepreneurship and small business growth
    • Santa Rosa Beach and Walton County development
    • Future plans for Lawless Coast Brewing Company

    Follow Lawless Coast Brewing Company:
    Instagram: @lawless.coast.brewing
    Facebook: Lawless Coast Brewing Company

    Subscribe to Panhandle Pulse for more conversations with local business owners, entrepreneurs, community leaders, and the people helping shape the future of Florida's Panhandle.

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    31 mins
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