In this episode of PRO/JECT, Christina sits down with Vanessa Fenn, an experienced copywriter and brand strategist, to break down what copywriting really is—and why it’s one of the most misunderstood (and misused) tools for entrepreneurs and small business owners.

From growing up in a family-run ad agency to working across New York and San Francisco’s advertising worlds, Vanessa shares her unique perspective on brand voice, content strategy, SEO, AI-generated content, and burnout-proof marketing. Together, they unpack why copywriting is more than just words on a page—it’s the bridge between your business goals and your customer’s needs.

This episode covers:

• What copywriting means for entrepreneurs and small businesses
• How storytelling, SEO, and brand strategy work together
• Why consistency across websites, emails, and social media builds trust
• The role of AI in content creation—and why it can’t replace strategy
• How to avoid burnout by focusing on foundational marketing instead of chasing trends
• Why entrepreneurs don’t need to do everything themselves (and shouldn’t)

If you’re a founder, consultant, or creative trying to market your business without exhausting yourself, this episode offers practical, honest insight into building clear, human-centered messaging that actually converts.

Perfect for entrepreneurs looking to improve their website copy, content strategy, SEO, and marketing clarity—without falling into hustle culture or content overwhelm.

In this first episode of 2026, PRO/JECT kicks off the new year with an honest, grounding conversation about slowing down, clarifying your work, and building a sustainable business as an entrepreneur. Christina shares what’s ahead for PRO/JECT in 2026, including guest expert interviews, deep dives into marketing strategy, copywriting, social media, and a refreshed, step-by-step marketing strategy series designed for small business owners.

This episode is part reflection, part roadmap. Christina talks about redefining success after burnout, using planning tools, human design, and even AI (hello, ChatGPT) to create monthly themes, focus areas, and mantras that support both business growth and personal well-being. Instead of “new year, new you” hustle culture, this episode centers on nervous system regulation, clarity, boundaries, and realistic goal-setting—especially for entrepreneurs balancing work, family, and life.

You’ll also hear what to expect from the podcast this year, including access to a practical marketing strategy template, a community-first approach to learning, and an invitation to co-create future episodes based on what listeners are actually struggling with.

If you’re an entrepreneur looking for marketing strategy, clarity, alignment, and a more human way to build your business in 2026, this episode sets the tone for the year ahead.

Topics covered include:

• Marketing strategy for small businesses in 2026
• Slowing down and building sustainable growth
• Using planning, human design, and AI for clarity
• Entrepreneurship, boundaries, and burnout recovery
• Creating community-driven business education

Perfect for founders, consultants, creatives, and anyone building a business who wants less chaos and more intention this year.

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.

Lauren shares insights on:

• Getting started with Amazon: From setting up your account to creating effective product listings.
• Google My Business: Why it's a must for local businesses and how to maximize it.
• Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.
• Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.

If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.

#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast