In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer chats with Marc Whitt, a seasoned public relations consultant and author.

The conversation explores Whitt’s extensive 40-year career in PR, primarily within higher education and nonprofit sectors.

They discuss essential topics such as the unique challenges faced by nonprofit PR professionals, the importance of ethical conduct, the role of events in nonprofit PR, and the critical relationship between PR practitioners and legal counsel.

Whitt emphasizes strategic planning, efficient use of limited funds, and ways to avoid burnout for one-person PR teams. The episode highlights the significance of maintaining trust, transparency, and integrity in PR and provides actionable strategies for effective crisis management.

00:00 Introduction and Guest Welcome

01:27 Marc Whitt’s Background and Personal Life

02:44 Marc’s Career in Public Relations

07:54 The Role of PR in Nonprofits

08:43 Challenges in Nonprofit PR

11:47 Strategies for Effective Nonprofit PR

16:52 Importance of Integrity and Ethics in PR

23:02 Managing a One-Person PR Team

31:11 Focused Budgeting for Nonprofits

33:59 The Stress of Nonprofit PR

35:10 The Multifaceted Role of Nonprofit PR Professionals

40:28 Crisis Communications in Nonprofits

45:48 The Importance of Events in Nonprofit PR

50:32 Building a Strong PR-Legal Relationship

58:15 Final Thoughts and Mentorship

Show notes:

​​Marc Whitt on LinkedIn https://www.linkedin.com/in/marcwhitt/

​​Marc Whitt’s site: https://www.marcwhitt.com/

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Website: www.michellegarrett.com

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.