PPC - Should Broad Keywords Target Seed or Longtail Keywords and Which Has the Most Authority?

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PPC - Should Broad Keywords Target Seed or Longtail Keywords and Which Has the Most Authority?

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Series 1, Episode 5: In this program, I answer a listener's question regarding the use of Broad keyword campaigns; are you better using seed keywords or longtail keywords? If using seed keywords, does this improve the organic ranking of them, and will that give your product more authority with a high search volume keyword?

I also discuss what Broad match types are doing and why you would use them.

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free)
https://www.ppcalchemyltd.com/

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