• PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads

  • Feb 19 2024
  • Length: 12 mins
  • Podcast

PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads cover art

PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads

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  • Summary

  • In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.

    00:00 iOS fee Impact

    02:23 Upper Funnel Video Inventory on Google TV

    04:10 Pinterest Ads on Google Insights

    • YouTube Vlog: PPC Updates: Apple, Pinterest and Google TV
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