Working together, we can address barriers and create opportunities for sustainable growth, by aligning community, industry and government priorities. To succeed, a Nova Scotia-first mindset is needed that encompasses all regions and sectors.

• What are the opportunities for better alignment? How could we work better together?
• How do we ensure marketing efforts leverage a consistent Nova Scotia brand and avoid duplication?
• What could be done to ensure tourism investments and initiatives are leveraged to create maximum ROI?

Learn more about TIANS and the work we do HERE

Getting people here and moving them around remains a crucial component of a successful tourism destination.

There is a need to increase and maintain consistent access by road, sea and air. It is also important to ensure travellers can easily move within the province; (roads, bikeways, signage).

Travellers also need to be able to connect via cell and internet across Nova Scotia.

What investments or initiatives are needed to attract and retain consistent transportation links with key travel markets?

What is required to ensure travellers can easily move throughout the province for maximum economic spending?

Nova Scotia is celebrated as a destination with culturally unique peoples and places. The province’s rich history and culture provide a distinct advantage.

However, there is a need to enhance cultural tourism product offerings. Building capacity to reflect and support Mi’kmaw, African Nova Scotian, Acadian, and Gaelic cultures is key to success.

How can communities leverage unique cultural assets and places?

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Access to skilled labour remains a challenge for Nova Scotia’s tourism industry.

But right now there are opportunities to innovate by using data management to increase business intelligence, increase diversity, equity and inclusion, and supporting workforce development and training as well as leveraging AI.

So what are the major issues this sector faces today?

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The health of the tourism economy is directly linked to a vibrant and well protected natural environment. Land protection, forest and marine management, and clean energy are all components of a broad social approach to a new strategy for tourism.

As visitors seek out authentic and safe destinations, those with a demonstrated commitment to a well-managed environment will be well positioned to compete in the global market.

So how do we balance the demand for our stunning environment, with its protection?

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Welcome to the first episode of PLACE, in which we will be exploring building a 365 industry. Year-round tourism is necessary for sustainable tourism growth. Many challenges facing the tourism industry would be mitigated if there was year-round capacity to attract and host visitors.

In this episode we will explore how we get there. This episode features:

• Glenn Squires, CEO of Pacrim Hospitality Services, highlighting the importance of year-round operations in the hospitality industry, and the potential for niche groups and partnerships with the wider community.
• Dawn Baldwin, Halifax Convention Center Sales Director, explores the city's strategy to capitalize on international tourism and local events as conference attendees often extend their stays to explore the city and its surrounding areas..
• Jamie Ferguson, CEO of Sport Nova Scotia, provides insight on the constant sporting events across the province, creating opportunities for communities to host events and generate economic impact.
• Scott MacAulay, Owner of Cape Breton Resorts , discusses the importance of technology in booking reservations ahead of time and the need for innovation in the winter season.

Learn more about TIANS and the work we do HERE

Welcome to PLACE, the Tourism Association of Nova Scotia’s podcast. Our industry is worth $3.2 billion annually and employs over 50,000 Nova Scotians, so this podcast is designed to talk about tourism and the issues and topics that matter.

Each episode, we will explore conversations that demonstrate the interconnectivity between tourism and the social, cultural, environmental health of the province.

There is no Place like Nova Scotia and we want to ensure every Nova Scotia community benefits from the positive impacts that only tourism can bring.

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