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Outsmart the Hustle

Outsmart the Hustle

By: Hannah McGinty
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About this listen

 Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.© Memoir Mastery Economics Education Leadership Management & Leadership
Episodes
  • #044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them

    #044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them
    Feb 3 2026

    Running ads in Q1 can feel unpredictable. In this episode, we walk through the most common issues wedding pros run into this time of year, from attracting the wrong leads to booked calls not showing up or not closing. I’ll break down what’s usually causing the problem and what to tweak in your ads, DMs, pre-call sequences, and sales process so you can fix those bottlenecks and get better results.

    Let's Connect!

    • Booked by Strategy Course
    • REFRESH Conference
    • YouTube
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    8 mins
  • #043 Stay Booked Not Boxed In (Diversify Income Streams)

    #043 Stay Booked Not Boxed In (Diversify Income Streams)
    Dec 30 2025

    Weddings built your business, but they don’t have to carry it forever.

    This show is for wedding pros who love what they do but know there’s more on the table than trading Saturdays for dollars.

    We’re talking to photographers, videographers, planners, florists, and creatives who figured out how to make money beyond booking another wedding.

    Just an honest conversation about leverage, longevity, and building a business that works for you even when you’re not shooting a wedding.

    That’s the question I'm exploring in this episode. 🎙️

    Let's Connect!

    • Booked by Strategy Course
    • Workshop Details
    • YouTube
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    13 mins
  • #042 Building the Business Your Future Self Can Sustain

    #042 Building the Business Your Future Self Can Sustain
    Dec 19 2025

    Building the Business Your Future Self Can Sustain

    What if making more money doesn’t automatically mean you’re winning?

    This year, our business hit its highest revenue ever, and we still weren’t profitable. In this episode, I’m pulling back the curtain on what that actually means, why it’s not a failure, and how growth seasons often come with a lag before the payoff.

    We’re talking about the real cost of hiring and onboarding employees, why profit can dip during expansion, and how to think long-term instead of panicking when the numbers don’t immediately reward your effort.

    This episode is for the business owner who feels like they’re doing everything right but still feels stretched, confused, or unsure how to prepare for what’s next.

    Inside this episode:

    • The difference between a building season and an optimizing season
    • Why more revenue doesn’t always equal a healthier business
    • How hiring and onboarding impact short-term profit
    • What it means to let investments mature instead of pulling the plug too early
    • Why consulting a CPA is part of sustainable leadership, not a last resort
    • How to plan for profitability while sustaining employees and contractors
    • Questions to ask yourself as you prepare financially for 2026

    Let's Connect!

    • Booked by Strategy Course
    • Workshop Details
    • YouTube
    • Instagram
    • LinkedIn
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    19 mins
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