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Optimise to Innovate

Optimise to Innovate

By: Alex Galbraith & Jason Gray
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Not every technology investment leads to innovation, but it should.


Welcome to Optimise to Innovate, the podcast from SoftwareOne for technology leaders who want to turn cloud, AI and software investments into measurable business value.


Join Alex Galbraith, Jason Gray and expert guests as they explore why well-intended technology programmes can sometimes become costly, complex or difficult to scale, and what organisations can do to get them back on track.


Across the series, we discuss cloud investment, AI adoption and Agentic AI, software estate management, SaaS sprawl, FinOps, cloud cost control and the practical decisions that help businesses move from optimisation to innovation.


Each episode brings honest conversation, real-world lessons and practical guidance for leaders who want technology to drive progress, not create more friction.


Have a topic you would like us to discuss? Email Alex and Jason at o2i@softwareone.com.


Follow Optimise to Innovate on your favourite podcast platform to get the latest episodes first.


New to the show? Start with these three episodes

For AI leaders: Agentic AI Is Not Really About Agents
For CIOs/CFOs: FinOps, You Can’t Tool Your Way Out of Bad Cloud Habits
For IT and procurement leaders: Are You Oversubscribed?

© 2026 Optimise to Innovate
Episodes
  • Feeling the Vibe? How Non-Developers Are Building Apps
    May 26 2026

    Vibe coding promises a tempting idea. Describe the app you want, let AI build it, and suddenly anyone can become a creator!

    Building something that works is one thing, but building something you can trust is another...

    In this episode, Alex and Jason are joined by Gio and Jacek to explore how non-developers are using AI to build apps, automate annoying tasks, and turn domain knowledge into working software. They unpack what vibe coding actually is, why “prompt and pray” only gets you so far, and how a more structured approach can turn AI from a clever toy into a genuinely useful collaborator.

    For anyone who has an idea, a problem to solve, or a recurring task they would love to automate, this episode might be what encourages you to stop waiting and start experimenting.

    Show More Show Less
    55 mins
  • Are You Oversubscribed? The Hidden Costs of SaaS Sprawl
    Apr 22 2026

    We're back with a question every business should be asking right now:

    Are you oversubscribed?

    We're joined by Julian Kuiper and Robert Whyte to unpack the increasing challenge of SaaS sprawl. Whether it's hidden subscriptions, shadow IT, overlapping tools, or a myriad of other reasons, the uncomfortable truth is that many organisations are paying for far more software than they realise.

    Subscription software can be both a huge advantage and a serious management headache. If you've ever looked at a software bill and thought “hang on, what even is this?”, this one is for you!

    You can follow our guests on LinkedIn:

    • Julien - https://www.linkedin.com/in/julienkuijper/
    • Robert - https://www.linkedin.com/in/robert-whyte-a401b959/
    Show More Show Less
    51 mins
  • Agentic AI Is not really about agents
    Mar 24 2026

    In this episode of Optimise to Innovate, we cut through the hype around agentic AI and ask the big question: is this the future of business process transformation, or just generative AI with a very enthusiastic to-do list?

    Expert guests Alex Waldhaus and Seva Shchepanskyi explore why agentic AI is not really about agents at all, but about better process design, stronger data foundations, sensible governance, and knowing when to keep humans firmly in the loop.

    From data platforms, governance, and change management to observability, human-in-the-loop design, and the risks of treating AI like magic instead of engineering it like a system, this conversation grounds the topic in real-world execution and practical examples.

    A great listen for anyone who wants smarter automation and fewer meetings where someone says the word transformation 14 times...

    You can follow our guests on LinkedIn:

    • https://www.linkedin.com/in/alexander-waldhaus-5a5174115/
    • https://www.linkedin.com/in/vsevolod-shchepanskyi/
    Show More Show Less
    52 mins
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