In this episode of The Optimal Leadership Podcast, our host Wilf Blackburn speaks with Professor Vladimir Pucik, Visiting Emeritus Professor of International Business at Aalto School of Business, Helsinki, Finland.

Together, they explore the leadership capabilities that matter most in a complex global world: listening, humility, critical thinking, and human connection.

This conversation goes beyond the usual discussion of communication and leadership presence. Professor Pucik argues that leaders must learn to listen not simply to respond, fix, or win, but to learn. For global CEOs, this becomes even more important when leading in unfamiliar environments, where cultural context, trust, and psychological safety shape whether people feel able to speak up.

A key theme throughout the episode is that some leadership responsibilities cannot be delegated. Decision-making can be shared. Expertise can sit elsewhere in the organisation. But mobilising people, creating the conditions for honest dialogue, showing up for stakeholders, and preparing future leaders remain central responsibilities of the CEO.

00:00 – Intro

00:22 – Meet Professor Vlado Pucik: Global Leadership Expert

01:18 – Why Great CEOs Listen Before They Lead

05:30 – The CEO’s Most Overlooked Responsibility: Succession

07:20 – How Critical Thinking Protects Organisations from Failure

12:06 – The Leadership Skill Most CEOs Underestimate: Listening to Learn

14:17 – Why Learning Agility Matters More Than Having All the Answers

19:45 – CEO Visibility: Social Media vs Real Communication

26:35 – Why Face-to-Face Leadership Still Builds the Strongest Trust

33:16 – Why CEOs Must Show Up for Partners, Regulators, and Stakeholders

35:31 – How Global CEOs Balance External Influence and Internal Connection

39:30 – The Future CEO Skills Business Schools Should Teach

42:57 – Why Every Leader Needs a Plan B and Plan C

46:21 – What Leadership Really Means in a Changing World

49:34 – The Best Advice for New CEOs: Build Your Successor

About Professor Vladimir Pucik

Professor Vladimir Pucik is Visiting Emeritus Professor of International Business at Aalto School of Business in Helsinki, Finland. He is widely recognised for his work in global leadership, executive development, international management, and organisational transformation. Over many years, he has worked with senior leaders and organisations across cultures, helping them navigate complexity, change, and the demands of leadership in global business environments.

About The Optimal Leadership Podcast

Hosted by Wilf Blackburn, author of Optimal Leadership and a global Serial CEO, the podcast brings together real executives and eminent scholars to ask one essential question: "Do leadership theories taught in classrooms actually work in the real world?"

Follow Optimal Leadership:

◼️ Learn more - https://optimal-leadership.com/

◼️ Buy The Optimal Leadership book here - http://amazon.co.uk/dp/1068718536

◼️ Join Email updates - https://optimal-leadership.com/#newsletter

◼️ Follow Wilf & Optimal Leadership - https://lnk.bio/optimal_leadership1

New episodes available on Spotify, Apple Podcasts, and YouTube.

Most organisations don’t suffer from a lack of ideas, they suffer from a failure to execute them.

In this conversation, Wilf Blackburn sits down with Dr. Dean M. Schroeder to explore one of the most overlooked truths in leadership: innovation doesn’t come from the top, it comes from the frontline. Yet in many organisations, the very structures designed to manage performance are the ones blocking progress.

Together, they unpack the tension between control and creativity, the illusion of leadership authority, and what it actually takes to build organisations where ideas turn into measurable results.

This episode is particularly relevant for leaders who want to move beyond strategy and into execution, and who recognise that real performance is built through people, not hierarchy.

Timestamps

00:00 – Why Small Ideas Create Massive Impact

00:16 – Introduction: Why Ideas Fail in Organisations

01:18 – Why Good Ideas Rarely Get Executed

01:45 – The Hidden Tension Between Control and Innovation

06:22 – Are Leaders the Biggest Blockers of Innovation?

06:59 – The Illusion of Control in Leadership

08:50 – What Effective Leaders Do Differently with Power

09:04 – Organisations Are Not Structures, They Are Relationships

10:35 – Why CEOs Drift Away from Real Problems

11:14 – Why Leaders Say People Matter… But Don’t Act Like It

23:51 – Can You Systemise Creativity and Ideas?

24:16 – “Take Care of People, and They Take Care of the Business”

25:01 – Culture vs Strategy: What Really Drives Performance

25:26 – Leadership Consistency Under Pressure

27:03 – Leading by Example in Tough Times

48:33 – The Role of Middle Managers in Sustaining Culture

49:55 – Where Leaders Actually Find Meaning in Their Work

50:39 – Why Leadership Is About Shared Accomplishment

51:08 – Final Reflections: Turning Ideas Into Real Impact

Key Topics Discussed

Why 80% of innovation potential sits with frontline employees

The structural reasons organisations struggle to implement ideas

How leadership behaviour unintentionally blocks innovation

The illusion of control and its impact on decision-making

Why organisations should be seen as networks of relationships, not hierarchies

The role of trust, culture, and systems in sustaining innovation

Why culture consistently outperforms strategy in the long term

How leaders can model behaviour to build credibility and alignment

About the Guest

Dr. Dean M. Schroeder is a Senior Research Professor at Valparaiso University, as well as an academic, author, and consultant. His work focuses on innovation, quality improvement, and leadership practices that drive sustainable performance. Known for bridging research with real-world application, he has advised organisations globally and is widely recognised for his influential work on idea systems and organisational improvement.

About The Optimal Leadership Podcast

Hosted by Wilf Blackburn, author of Optimal Leadership and a global Serial CEO, the podcast brings together real executives and eminent scholars to ask one essential question: "Do leadership theories taught in classrooms actually work in the real world?"

New episodes available on Spotify, Apple Podcasts, and YouTube.

Most leadership advice tells us to slow down, analyse, and act with certainty. But in today’s environment, that sequence is increasingly unrealistic.

In this episode of The Optimal Leadership Podcast, our host Wilf Blackburn speaks with Professor Stephen Wyatt, Professor of Leadership & Strategy, University of Bath (UK), to challenge how leaders think about decision-making.

At the centre of the conversation is a simple but powerful shift: from “ready, aim, fire” to “ready, fire, aim.”

Not as a call for impulsiveness, but as a more practical way of navigating situations where clarity only emerges through action. Together, they explore how leaders can make better decisions when certainty is no longer available — and why movement, learning, and recalibration are becoming core leadership capabilities.

About Professor Stephen Wyatt

Professor Stephen Wyatt is a Professor of Leadership & Strategy, University of Bath (UK).His work focuses on how leaders think and act in modern organisations, particularly in environments where traditional leadership models no longer apply. He is also the author of The Antidote to the Crisis of Leadership, where he challenges conventional thinking around how leadership should be practised today.

Chapters:

00:00 – Preview

00:28 – Introducing Professor Stephen Wyatt

01:00 – What Never Changes in Leadership

02:16 – Why Leadership Is Context-Dependent

02:54 – Is the World Actually More Complex?

03:28 – What Is Systemic Complexity in Leadership?

06:02 – How Transparency Is Changing Leadership

06:44 – Why Do Leaders Feel Pressure to Please Everyone?

08:40 – Why Do Leaders Stop Making Decisions?

10:28 – What Happens When Everything Becomes a Priority?

11:51 – Why Are Leaders More Decisive in Crisis?

13:00 – Why Are Decisions Judged After the Outcome?

14:44 – What Does Accountability Really Look Like for Leaders?

15:40 – What Does Good Leadership Judgment Look Like?

16:09 – Are Most Leadership Decisions Reversible?

17:08 – How Do Leaders Learn Through Fast Decisions?

17:53 – What Happens When Leaders Choose Inaction?

18:20 – What Does “Ready, Fire, Aim” Really Mean?

19:33 – Why Does This Approach Feel Counterintuitive?

19:48 – Are Leaders Now Driven by Fear of Missing Out?

20:30 – Why Must Leaders Move Faster Today?

Keywords:

leadership decision making, ready fire aim, modern leadership mindset, decision-making under uncertainty, adaptive leadership, leadership judgment, leadership in practice, leadership vs theory

Takeaways:

Traditional “plan-first” leadership models are often too slow for today’s environment

Waiting for certainty can lead to missed opportunities or inaction

Action is not the opposite of thinking — it is part of the thinking process

Leadership today requires continuous cycles of decide → act → adjust

Strong fundamentals still matter, but their application must evolve with context

Judgment, timing, and adaptability are becoming more important than rigid frameworks

About The Optimal Leadership Podcast

Hosted by Wilf Blackburn, author of Optimal Leadership and a global Serial CEO, the podcast brings together real executives and eminent scholars to ask one essential question: Do leadership theories taught in classrooms actually work in the real world?

New episodes available on Spotify, Apple Podcasts, and YouTube.