Opening With Intent
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Opening With Intent
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In this episode, we're joined by Sharif Gray and Gray Broughton of Broughton Injury Law, a veteran-owned plaintiff's firm based in Virginia where every trial lawyer is a former military officer. Known for taking on the cases other firms won't touch, they recently secured a $20 million verdict for a 13-year-old boy abused at a psychiatric residential facility — a case with no economic damages, no traditional experts, and three prior law firm rejections. We dig into the full arc of how that case was built and tried, with a deep focus on opening statement: their four-question framework for case framing, why opening is where trials are won or lost, how focus groups shaped their theory of institutional betrayal, turning bad facts into assets rather than running from them, the team approach to preparation.
📺 Referenced in this episode: Herbert Stern – The Importance of the Opening Statement
Learn more at graybroughton.com