One On One with Larisa Walega

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One On One with Larisa Walega

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We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Larisa Walega, CGO of Ziebart International and a member of the IFA Board of Directors, is here to share what she sees happening right now in Franchising.

We dive deep into:

The rise of the Chief GROWTH Officer
Her journey into – and discovery of – Franchising
AI & tech for franchise growth
Building on customer experiences over services
And the continued growth and evolution of the IFA Women’s Franchise Committee, which Larisa grew over the past two years as Chair.

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Larisa Walega.

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