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On Brand with Nick Westergaard

On Brand with Nick Westergaard

By: Nick Westergaard
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 On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.2014 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 600: Flipping the Script

    Episode 600: Flipping the Script
    Feb 2 2026
    Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box." Resources & Links Check out the Salesforce Admins Podcast. Connect with Mike Gerholdt on LinkedIn and (for fun) Instagram Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 mins
  • Episode 600: Flipping the Script

    Episode 600: Flipping the Script
    Feb 2 2026
    Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. I’ve invited my longtime friend and fellow 2012 podcasting pioneer, Mike Gerholdt, to take over the host’s chair. We’re going behind the scenes on everything I’ve learned over 600 episodes—from the origin story and terrestrial radio to the move to full video—to talk about what it really takes to build a podcast brand that lasts. What You’ll Learn in This Episode - Why curiosity is the most important trait for a long-running podcast host - How to pivot your content from marketing tactics to leadership and storytelling - The evolution of media from terrestrial radio to short-form and full-length video - Why every modern brand needs an evangelist to foster two-way conversations - Strategic lessons learned from 13 years and 600 episodes in the podcasting trenches Episode Chapters (00:00) Flipping the Script for Episode 600 (01:29) Introducing Guest Host Mike Gerholdt (02:54) Why Every Brand Needs an Evangelist (05:55) The 2013 Podcasting Pioneers (08:27) The Evolution from The Work Talk Show to On Brand (09:38) Pioneering the Remote Work Conversation (12:45) Standing Out in a Saturated Market (15:33) From Radio Production to Personal Voice (17:21) Why Audio Conveys More Than Text (20:15) Curiosity: The Trait That Drives 600 Episodes (23:46) The Reality of Guest Pitches and PR Intermediaries (27:10) Avoiding the "Game of Dodgeball" with Multiple Guests (30:22) Why Real Conversations Don't Need Prep Calls (33:40) The Leap to Full Video and Short-Form Content (38:15) The "Human Element" in Modern Communication (42:30) Closing Thoughts on the Future of On Brand About Mike Gerholdt Mike Gerholt is the Senior Director of Salesforce Admin Evangelism at Salesforce. He leads a group of world-class Admin Evangelists who are helping Salesforce Admins realize their dreams by being technology leaders and advancing their careers. He’s also the host of the Salesforce Admins podcast and someone I’ve been in the podcasting trenches with since day one. What Brand Has Made Mike Smile Recently? Mike highlighted HelloFresh as the brand that made him smile recently. He noted that the meal delivery service stood out during the pandemic and continues to impress him with small touches of appreciation, clear care in delivery, and a non-intrusive approach that never feels like a "used car salesman" pitch. He described the experience as receiving a "little smile in every box." Resources & Links Check out the Salesforce Admins Podcast. Connect with Mike Gerholdt on LinkedIn and (for fun) Instagram Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    51 mins
  • Welcome to On Brand with Nick Westergaard

    Welcome to On Brand with Nick Westergaard
    Jan 28 2026
    “I’m Nick Westergaard, and this is On Brand — helping you tell your story.” Storytelling is everything—especially for leaders and marketers navigating today's digital world. On this show, we go behind the scenes with the minds at Microsoft, Spotify, and the Mayo Clinic to see how they lead with purpose and build lasting trust. Featuring insights from global experts like Seth Godin, Nancy Duarte, and Alan Alda, we unpack the human element of brand building. We also ask every guest: “What’s a brand that’s made you smile recently?” If you’re ready to build a brand that stands out, join us each week on On Brand. Full episodes and resources: https://nickwestergaard.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    3 mins
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