In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.

Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.

Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.

Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.

The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

00:00 Introduction

00:43 Meet Kim James: A Journey in Media

03:29 Strategies for Business Development

05:12 Building and Leveraging Communities

14:45 The Art of Pitching

21:38 The Changing Landscape of Pitch Processes

26:07 Utilising Technology and Data in New Business

33:36 Final Thoughts and Advice

37:58 Conclusion and Farewell

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction

02:06 The Importance of the BD100 Community

04:44 How to Get Nominated for the BD100

24:04 Additional Categories and Awards

26:47 Key Dates and Final Tips

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'

Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.

Listen in for actionable advice and inspiring stories to elevate your sales game.

00:43 Meet Katie Street: Career Journey and Insights

04:30 The Power of People-Powered Marketing

06:33 Challenges and Strategies in Personal Branding

11:40 Creating Valuable Content for Your Audience

18:44 Effective Audience Engagement and Outreach

24:06 The Overwhelming Email Overload

24:36 Human-Centric Marketing Strategies

25:12 Company-Wide Marketing Efforts

26:39 The Future of Personal Branding

29:07 Gen Z and the Evolution of Sales

32:11 Creating Authentic Content

36:55 Quick Fire Questions with Katie

42:49 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.