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Nudge

Nudge

By: Phill Agnew
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Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.Phill Agnew Economics Marketing Marketing & Sales
Episodes
  • Is the stock market just vibes?

    Is the stock market just vibes?
    Oct 19 2026
    When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what today’s guest on Nudge, Alex Edmans, is here to answer. Alex is a professor of finance at London Business School and an award-winning author. On today's show he explains why smart investors make crazy decisions (and how to exploit them). --- Read my past newsletters: https://nudge.kit.com/profile Alex’s website: https://alexedmans.com/ Alex’s book: https://alexedmans.com/madness/ Alex’s LinkedIn: https://www.linkedin.com/in/aedmans Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: De Bondt, Werner F. M. and Richard Thaler, ‘Does the stock market overreact?’, Journal of Finance 40 (1985), 793–805. Edmans, Alex, ‘Does the stock market fully value intangibles? Employee satisfaction and equity prices’, Journal of Financial Economics 101 (2011), 621–40. Edmans, Alex, ‘The link between job satisfaction and firm value, with implications for corporate social responsibility’, Academy of Management Perspectives 26 (2012), 1–19. Edmans, Alex, Adrian Fernandez-Perez, Alexandre Garel, and Ivan Indriawan, ‘Music sentiment and stock returns around the world’, Journal of Financial Economics 145 (2022), 234–54. Edmans, Alex, Diego García, and Øyvind Norli, ‘Sports sentiment and stock returns’, Journal of Finance 62 (2007), 1967–98. Kahneman, Daniel and Amos Tversky, ‘Judgment under uncertainty: heuristics and biases’, Science 185 (1974), 1124–31.
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    26 mins
  • Do AI bosses need to be famous?

    Do AI bosses need to be famous?
    Oct 12 2026
    I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Smith, R. K., & Newman, G. E. (2014). When multiple creators are worse than one: The bias toward single authors in the evaluation of art. Psychology of Aesthetics, Creativity, and the Arts, 8(3).
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    23 mins
  • Why this man spent 3 years driving to Australia

    Why this man spent 3 years driving to Australia
    Oct 5 2026
    Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Wiebe’s website: https://wiebewakker.com/en/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experimental Social Psychology, 40(1), 91–98. Söderlund, M.Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229.
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    36 mins
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