Today we welcome Farzanah to the Podcast. Farzanah is a registered Nutritional Therapist and a certified Functional Medicine Practitioner with over a decade of clinical experience. She specialises in gut and immune health, with a particular focus on LONGEVITY and the gut microbiome.

Passionate about the power of food as medicine, she regularly shares insights for publications such as Vogue and the Guardian.

She has just launched a book The Everyday High-Fibre Plan, complete with the science a 30 day plan, lifestyle guidance and 130 recipes.

In this podcast we explore some of the following questions around Fibre:

- Tell me what spark ignited your drive study nutrition and then later functional medicine?

- Fibre us gaining momentum in the food and drink industry, but not all fibre claims mean that they are healthy choices, what else should consumers be looking for when grabbing snacks that make source of or high fibre claims on packaging?

- What would be three simple swaps or add in’s to your day that will help you reach higher fiber intake?

- There are different forms of fibre, we hear terms around soluble, insoluble, resistant starch. Can you explain a little more to our listeners what this means and practically looks like in everyday dietary choices?

- Many people have said to me in clinic in the past that they get bloating and digestive upset when having fibre. I often tell individuals and have written about this, that it is importatnt to get fibre from a variety of sources, but to increase slowly. Going from having minimal fibre in your diet to 30g of day will cause upset for most people. Do you talk about this in your book?

- How do you manage to juggle family life, work and still making healthy recipes that deliver on nutrition and fibre intake?

- Do you have any non-negotiables in your lifestyle that make it work for you?

To Find Out More Visit the following -

⁠Website⁠

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Buy the Book HERE

Today I have the privilege of welcoming Rae. FWP by Rae was born out of a love for responsibly made stylish quality clothing. Launching her first in-house t-shirt designs in 2017, followed by the fine knit sweatshirts and much more. FWP is all about Fabric, Words and Print. Fair trade and ethical sourcing is at the forefront of everything Rae does. Rae is an inspirational female founder and it is a pleasure to welcome her to the podcast today. Today in the conversation we explore:

- How co-owning a small independent wine company turned into a full-fledged clothing brand?

- Your mission is to create “stylish products that are ethically produced, sustainable and affordable” How do you ensure that you remain consistent with this mission in your product development and business decisions?

-What was the moment when you knew it was time to launch, imperfectly, and how did customer feedback shape your next steps?

- What personal values or life experiences most shaped your decision to start an ethical clothing brand, and how do those values influence the way you run your business today?

- International Womens Day/Month is about female founders. What advice would you give aspiring founders, especially those juggling family or full-time roles like you, that helped you launch and sustain a business?

- How do you manage to juggle family life and a busy, expanding business? Do you have any non-negotiables that make it work for you?

- Both FWP by Rae and Nourish have grown while staying committed to our values. What processes or decisions helped you scale without compromising quality or mission?

To Find Out More -

Website

Instagram

Introduction to our guest this week -

William Chase, founder of Willy's ACV.

William Chase is a pioneering Britishfarmer and entrepreneur, best known as the founder of Tyrrells Crisps and Chase Distillery. Today, as Farmer & Fermenter at Willy’s Apple Cider Vinegar, hebrings his passion for soil health and craftsmanship to the world of fermentation. From his 300-year-old orchards in Herefordshire, he champions regenerative organic farming and natural fermentation to create living apple cider vinegar that supports gut health and the planet.

Topics we explore during the discussion -

- You’ve got such an inspiring story behind what has become the Willy’s brand. What was your why? What made you believe this journey was worth it in the first place?- Willy’s isn’t just a product on a shelf - it’s something you produce, live, and breathe everyday. Can you tell us about your process, how you create your range of products, andwhat makes them truly unique in the market?- Gut health is such a big topic right now, and in functional medicine it’s always the first place we look. From your personal experience and perspective as a brand founder, what makes apple cider vinegar worth including in a daily routine for gut health?- Your products are now stocked in several major retailers - which is no small feat. How receptive have buyers been to bringing Willy’s on board? And do you find there’s aneducational piece that comes with introducing ACV-based products to new audiences?- When you think about the next five years, where do you see Willy’s heading? What growth or evolution would make you look back and say, “Yes - it’s all been worth it”?- Finally, this episode is called Is It Worth It. Looking back at your journey - from starting and scaling multiple businesses to building Willy’s in such a sustainable, authentic way - how would you personally answer that question

To find out more -

Website

Instagram

This episode we're joined by Elena, Founder of FERMARY. Elena is the founder of FERMARY, a London-based brand crafting slow-fermented foods rooted in gut health, flavour, and a blend of tradition with modern twist.

With a background in fine food retail, Elena started at Borough Market and then her own businesses, she brings decades of sourcing expertise, sensory intuition, and inherited knowledge to her work.

We talk about how Elena uses traditional, slow methods of fermenting to create a really high quality product that provides real health benefits. We also dig into what ferments you could do at home yourself, with some brilliant tips for success!

We hope you enjoy this gut loving episode.

Ineke x

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Talking points for this episode:

• You grew up fermenting in Riga and Norway, how did those early, seasonal traditions shape your values and vision for Fermary?
• You were at Borough Market for 15 years and launched Puntarelle & Co. what led you to that and then onto London Fermentary, and eventually Fermary?
• What makes Fermary’s approach to fermentation (raw, unpasteurized, slow) unique in today’s health-food landscape?
• You began fermenting in response to surplus produce. How did that spark lead to your broader product range and have you had any happy fermentation accidents?
• Fermented food is trending, what common misconceptions do you encounter about it, and how do you educate people about true artisanal fermentation?
• You’ve cautioned against rushed fermentations causing gut issues. What are those risks, and why is slower always better?
• What should customers look for on labels or in texture, smell, or taste to distinguish high‑quality ferments?
• Fermary is now part of S. Thorogood & Sons and located in New Covent Garden. How did that relationship come about?
• Where do you see Fermary in 5 years? Are there new product lines, formats, or perhaps a fermentation incubator in the works?
• Having launched a number of businesses do you have one piece of advice that you’d pass on to other foodie entrepreneurs?
• What’s an easy ferment you’d recommend for beginners to try at home, and what mistakes should they avoid?

In this episode, we speak with Charlotte Vøhtz, the visionary founder of Green People. Motivated by her daughter Alexandra’s struggle with severe skin allergies and eczema, Charlotte recognized the lack of genuinely natural and effective skincare options. With relentless dedication and rigorous research, she established Green People in 1997, pioneering certified organic skincare that prioritizes sensitive skin without compromising on quality or ethics.

Over three decades later, Green People continues to lead the organic beauty movement with innovative botanical formulations and a strong commitment to sustainability.

In this conversation we explore the fundamentals of skincare - why it’s important, how the body absorbs topical products, and what to consider when selecting items from the shelf. Whether you're building a routine or refining an existing one, this conversation offers practical insights to help you make informed decisions for healthier skin, and avoiding toxicity.

Join us as we explore Charlotte’s journey, her insights into skincare, and the future of organic beauty.

Find out more about Green People here -

https://www.greenpeople.co.uk/

Instagram - @greenpeopleuk

Facebook - GreenPeopleOrganic

From Backpacking to Business: The Superfoodio Story – In this special episode of Nourish, we celebrate World Entrepreneurs’ Day with Jag and Nirali, the dynamic duo behind Superfoodio - a bold, mission-led brand disrupting the UK snack market. What started as an idea during their backpacking adventure has grown into a thriving business focused on creating plant-based snacks that are as good for the planet as they are for your taste buds.

Superfoodio is redefining the snacking game with its signature peanut butter buttons and cups, combining indulgence with clean, wholesome ingredients. Jag and Nirali share how they turned passion into purpose, building a brand centered on real food, sustainability, and making better-for-you choices accessible to all. This episode offers a behind-the-scenes look at their entrepreneurial journey, from recipe testing to winning over UK retailers.

Tune in to hear how this husband-and-wife team champions pleasure, people, and the planet in everything they do. Whether you're a food lover, startup founder, or conscious consumer, their story will inspire you to follow your gut - literally and figuratively. Subscribe to Nourish for more interviews with innovative founders and nutrition experts shaping the future of food.

Find out more about Superfoodio here -

https://www.superfoodio.com/

https://www.instagram.com/superfoodio/

https://www.facebook.com/superfoodio

Nourish x OMGTea – The Matcha Coconut Cookie Collaboration

In this episode, we delve into the exciting journey behind the creation of our Coconut Matcha Cookie, developed in collaboration with Katherine from OMGTEA. If you recall our previous episode, we teased a special project on the horizon—well, it's here, and it's delicious!

In this episode we delve into the realities of collaborating on a product, how we worked together and what the reception has.

Enjoy,

Ineke x

What's covered in this episode?

• How did the idea of working together come about?

• Why did you choose a Cookie as the product?

• What’s the initial reception been to the Cookie?

• Where would you like to see the Cookie stocked?

• How did you find the whole collaboration process?

• Which famous person’s hands would you most like to get a Cookie into?

• Tune in to hear more about this exciting collaboration and the journey of creating a product that marries taste with wellness.

  
  

  Find the Matcha Cookies at NOURISH & OMGTEA

  
  

Are you a woman in business, do you want to know more about the unique challenges that female founders face and how movements like Buy Women Built can help you to overcome these, to thrive and ultimately to succeed?

This week Ineke chats to longtime friend and fellow female founder, Katherine Swift of OMGTea. With both women represented on the brilliant Ocado aisle for Buy Women Built this month this is the perfect time to open up this intriguing conversation!

Katherine Swift, the force behind OMGTea, a true pioneer of matcha in the UK. Over the last decade, Katherine's dedication and passion have been instrumental in bringing matcha into the spotlight, helping to shape its popularity across the nation. Celebrating a significant 10-year milestone last year, OMGTea has become synonymous with quality, ethical sourcing, and sustainability.

We hope you enjoy this episode.

Enjoy! xRead

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