Noemi Rüegg: A Platform for Change
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Noemi Rüegg: A Platform for Change
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Noemi Rüegg has quickly becoming one of cycling’s fan favourites for her personality, charm, authenticity and genuine kindness, good-nature, and impact on the sport. Pair that with EF Education - Oatly’s growth to being the “fan’s team” and there is real room for impact, growth, and development for the sport.
We chat about Noemi’s development in the sport and her move from running to cyclocross to road, and where her career has come from and what the future holds. Noemi gives some insight into the differences felt and seen in developing in a Dutch team versus one more international like EF Education - Oatly. We also look into why authenticity is so important for career and brand building, why relationships and maturity are invaluable because we never know which young athlete is watching and admiring, as well as the ability for teams, brands, and athletes, to do so much more through being truly good.
All this and more on the episode!!