Newstalgia: Reviving Classic IPs Across Generations
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Newstalgia: Reviving Classic IPs Across Generations
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Narrated by:
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By:
Erin Morris, VP of Global Franchise and Retail Strategy at Wildbrain, explores the concept of Newstalgia, bringing examples from her company, such as Teletubbies and
Strawberry Shortcake. What are the biggest risks and fears when working with it?
How is it possible to use social media in a profitable way to enhance Newstalgia?
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