Everyone wants momentum.
Almost nobody is building stability.

And that’s why most leaders flame out right when it starts working.

This episode is a hard reset on what actually lasts.

1. Stable is the new sexy
Fast growth looks impressive.
Stable growth changes lives.
Why boring fundamentals beat flashy spikes every single time.

2. Customers vs distributors. Which actually matters more?
Most leaders get this backward.
What happens when you chase builders without a real customer base.
And why stability always starts with demand.

3. The quiet power of a real USP
Not a slogan.
Not a pitch line.
A true reason people choose you when options are everywhere.

If you don’t have one, you’re competing on personality and price.
That’s a bad long-term plan.

4. Playing the long game as a leader
Cash flow.
Culture.
Trust.
Why leaders who think in decades win, even when the market gets loud.

This episode isn’t hype.
It’s perspective from someone who’s seen cycles come and go.

If you’re building something you want to keep, not just start,
this one matters.

That’s the tone.
That’s the lane.
That’s how you attract serious leaders.

Most people in this profession are carrying a title, not leading a team.
And that’s the illusion.

You can keep your rank and lose your relevance.
You can “mentor” without ever developing anyone.
You can stay busy and never build depth.

In this episode, I break down the illusion of leadership and why so many teams stall even when they have people with big titles, big checks, or big personalities.

True leadership is simple.
It creates movement.
It creates duplication.
It creates growth without you standing over everyone’s shoulder.

If your team isn’t duplicating, you’re not leading.
If you haven’t grown new leaders in months, you’re not leading.
If your system only works when you touch it, you’re not leading.
If you’re talking more than you’re modeling, you’re not leading.

In this episode we get honest about what real leadership looks like and why most people are unknowingly stuck in the illusion instead of the work.

And if you’re a six-figure or multiple six-figure earner who wants out of that illusion and into real movement, momentum, and depth, I built a room for you.

It’s called ICON Mastermind.
It’s application-only, and it’s for serious leaders ready to scale, simplify, and build leaders who build leaders.

Apply here: www.theiconmastermind.com

Puya’s teams have done over $1 billion in revenue.
He’s helped 2,000 people earn over $1 million and more than 10 leaders earn over $5 million.

But his real credibility isn’t the numbers.
It’s the comeback.

After government challenges crushed his company, his income dropped from six figures a month to the lowest valley of his career. Confidence gone. Identity shaken. Momentum gone.

In this episode, Puya breaks down how he rebuilt everything.

The moment he made a decision.
The year he led from the front before results showed up.
The mindset shift that brought belief back to his team.
And why his new momentum is stronger than anything he built in his first 14 years.

If you’re rebuilding, stuck, or ready to level up your leadership, this is the conversation to hear.