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My Digital Farmer Podcast

My Digital Farmer Podcast

By: Corinna Bench
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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.Copyright 2024 by Corinna Bench Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

    369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything
    Jul 8 2026

    What is a lead actually worth to your farm business?

    Most farmers know how many email subscribers they have.

    Far fewer know what those subscribers are actually worth.

    And that can lead to some very bad marketing decisions.

    In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet.

    You'll learn how to calculate EPL, why it's different from Cost Per Lead, and how it can help you decide which marketing activities deserve more of your time, money, and attention.

    In this episode, we'll discuss:

    • What Earnings Per Lead (EPL) is and why it matters

    • Why Cost Per Lead can be misleading

    • How to calculate EPL using a simple formula

    • How to track the value of different lead sources

    • Why some leads are far more valuable than others

    • Real-world examples from CSA farms, meat producers, flower farms, and online stores

    • How EPL can help you make smarter marketing decisions

    If you've ever wondered whether your lead magnets, email list growth efforts, farm tours, or Facebook ads are actually producing customers, this episode will give you a new way to look at your marketing.

    Helpful Links & Resources

    What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    1 hr and 18 mins
  • 368: How to Prioritize Your Farm Marketing When Time Is Tight

    368: How to Prioritize Your Farm Marketing When Time Is Tight
    Jul 1 2026

    One of the questions I hear all the time from farmers is:

    "What marketing channel should I focus on?"

    Or:

    "If I only have a few hours a week, what's the minimum marketing I need to do?"

    But I think that's the wrong question.

    The real question is:

    Where should I invest my limited marketing time so it creates the biggest impact?

    In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency.

    We'll talk about the four places marketing time can go, why some marketing activities create far more leverage than others, and how to know whether your next hour should be spent communicating, planning, optimizing, or measuring.

    If you've ever felt overwhelmed by all the marketing advice out there (or wondered if you're spending your time on the right things), this episode will help you focus on what matters most.

    Helpful Links & Resources

    What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    49 mins
  • 367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats

    367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats
    Jun 24 2026
    What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies to every farm business: Not every offer is the right first offer. Many farmers assume that if an offer isn't selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer journey. A meat subscription might be a fantastic offer. A membership, bundle, or annual commitment might be a fantastic offer. But if you're asking brand-new customers to make a big commitment before they've built trust in your farm, even a great offer can struggle. In this coaching call, you'll hear us explore: How customers move from stranger to superfanWhy some offers belong later in the customer journeyThe mistake farmers make when they lead with a high-commitment offerHow to identify the products that should come before your premium offerWhy sequencing matters just as much as pricing and positioning If you've ever launched something that didn't get the response you hoped for, this episode will challenge you to look beyond the offer itself and ask a different question: Is this the right offer... for this stage of the relationship? This Week's Homework Challenge: Make a list of every offer in your business. Then put them in order based on what a brand-new customer should buy first. What's the easiest, lowest-risk way to get started with you?What's the next step after that?And what comes after that? When you're done, look at your most profitable offer and ask yourself: Have I earned the right to present this offer yet? Because not every offer is a first offer. Helpful Links & Resources What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    1 hr and 9 mins
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