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My Digital Farmer Podcast

My Digital Farmer Podcast

By: Corinna Bench
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Summary
 CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.Copyright 2024 by Corinna Bench Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)

    384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)
    Oct 28 2026
    Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not very good at it. Or that if you're going to do it, it needs to look really polished and professional. But what if you're making marketing harder than it actually needs to be? In this episode of the My Digital Farmer Podcast, I'm sharing a mindset shift that's helped me approach marketing with a lot more confidence, curiosity, and FUN: You don't have to be perfect to be effective. I'll share how I went from being completely intimidated by Instagram Stories to making them one of my easiest, go-to marketing tools. And why getting better at marketing isn't about consuming more information—it's about getting your reps in, making mistakes, and discovering what actually works for YOUR farm. In this episode, you'll learn: Why knowing more about marketing isn't the same as getting better at it. Why confidence comes AFTER you start practicing, not before. How to find the simplest, most effective version of your marketing. Three tiny marketing exercises you can try this week to start building your skills. PLUS: I'm announcing something special inside Farm Marketing School! Starting in November, I'm leading members through a five-month Winter Roadmap designed to help you stop collecting marketing advice and start putting it into action. Each month, we'll tackle one focused project together—from clarifying your farm offer to launching an email promotion to building your roadmap to $100K. You'll get step-by-step training, practical templates, AI shortcuts, and coaching to help you build your marketing system, one manageable project at a time. You don't need another winter of thinking about marketing -- or even "learning" it. You need a winter of actually DOING it. Join us inside Farm Marketing School for just $69/month: MyDigitalFarmer.com Remember, you don't get better at marketing by thinking about marketing. You get better by DOING marketing. Let's get our marketing reps in! Helpful Links & Resources What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    57 mins
  • 383 Stepping Into the Mist: How to Move Forward When You Don't Know What Comes Next

    383 Stepping Into the Mist: How to Move Forward When You Don't Know What Comes Next
    Oct 21 2026

    There's a place just beyond the edge of what you already know how to do.

    I call it the mist.

    As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find ourselves doing something we've never done before.

    And the mist can feel uncomfortable. We can't see very far ahead. We don't know exactly how things are going to turn out. And sometimes, our first instinct is to back away and return to what we know.

    But what if the mist isn't something to be afraid of?

    What if it's actually a necessary part of becoming the business owner — and the person — you're meant to become?

    In this episode, I want to give you a new way to think about those uncertain seasons in your farm business, help you recognize when you're standing in the mist, and challenge you to consider what might happen if, instead of backing away, you stepped confidently into it.

    Where is the mist in your business right now?

    Helpful Links & Resources

    What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    58 mins
  • 382 Facebook Is Limiting Your External Links. Now What?

    382 Facebook Is Limiting Your External Links. Now What?
    Oct 14 2026

    What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page?

    That's exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks.

    For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email list. But this new restriction, which appears to be rolling out to more business pages, could affect far more than email sign-up links. Think CSA registration, online stores, blog posts, recipes, YouTube videos, event registrations and more.

    So... now what?

    In this episode, I share the workaround I built for my own farm, why putting the link in the comments may NOT solve the problem, and several ways farmers can continue using Facebook to move followers deeper into their customer journey—even if Facebook makes external links harder to share.

    🎧 Listen in to find out what changed—and what I'm doing about it.

    Helpful Links & Resources

    What email provider do I use for my email marketing launches? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    37 mins
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