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My Digital Farmer Podcast

My Digital Farmer Podcast

By: Corinna Bench
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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what's working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.Copyright 2024 by Corinna Bench Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 362 How to Groom Your Farm Website During the Season

    362 How to Groom Your Farm Website During the Season
    May 20 2026
    Is your farm website reflecting what's happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our website wasn't ready for them. The homepage wasn't talking about asparagus. There was no mention of the newspaper feature. And there wasn't a clear next step for new visitors trying to figure out how to buy from us. That experience sparked a huge realization for me: Farm websites are not static brochures. They're living storefronts. And just like a retail store changes its displays, promotions, featured products, and signage throughout the year, your website should evolve with the current season of your farm business too. In today's episode, I'm unpacking: Why stale websites quietly create friction and confusionHow new customers experience your website differently than loyal customersThe hidden role your homepage plays in guiding people deeper into your funnelThe seasonal elements I think farms should regularly rotate and refreshA simple "website grooming rhythm" you can use throughout the year If you've been treating your website like a one-and-done project, this episode will completely change the way you think about your homepage. Helpful Links & Resources Grab the FREE "Living Storefront Website Audit Checklist" - I designed this worksheet for this exact episode. It's a seasonal website tune-up worksheet to help you audit your homepage, promotions, hours, featured products, calls to action, and mobile experience. Download my FREE guide: The 10 Most Common Farm Website Mistakes - This practical PDF walks through the biggest issues I see farm websites making over and over again — the kinds of things that create confusion, friction, and missed sales opportunities online. 👉 https://shared-legacy-farms.kit.com/a52ed2b4df What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    52 mins
  • 361 The Missing Piece in Your Farm Business: The Success Path

    361 The Missing Piece in Your Farm Business: The Success Path
    May 13 2026

    May 13, 2026

    There's a missing piece in most farm marketing funnels, and it lives after the sale.

    If your customers feel overwhelmed, unsure what to do, or like they're "failing" with your product… they don't come back.

    In this episode, I'm breaking down the concept of a Success Path -- the intentional roadmap you build to guide your customer from confusion → confidence → transformation.

    When you build this well, you don't just create repeat buyers… you create loyal fans who trust you, stick with you, and tell others.

    What You'll Learn:
    • What a Success Path actually is (and why it's the most overlooked part of your funnel)
    • The key elements every success path needs:
    • Why teaching matters (and the kinds of skills your customers need to succeed)
    • How to think like a guide: building frameworks, processes, and "curriculum" for your customers
    • The power of normalizing roadblocks—and how it keeps people from quitting
    • Why community and belonging are retention superpowers

    Once you see the path, you can start building resources around it:

    • Simple how-to videos (YouTube, social, website)
    • PDFs, checklists, and quick-start guides
    • Recipes, tutorials, and tool lists
    • A "home base" (Google Doc, Google Sheet, or webpage) to organize everything
    • Evergreen content you can reuse year after year

    Over time, this evolves into a repeatable system that moves customers from the point of first purchase through all the items in your product ladder (and creates super fans).

    This episode will show you how to get started with this key element in your sales process. It's SO GOOD!

    Helpful Links & Resources

    👉 Join my CSA Academy membership for $19/month (get access to Corinna's full library of CSA training resources that her CSA members get). You have my permission to use the resources inside for your own farm business, as long as you are a paying member.

    👉 Gut Healing Resource Page (Example of a Success Path in Action)
    I mentioned my Shared Legacy Farms Gut Healing Resource Page in the episode. You can view it here!

    What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

    Thank You to Our Podcast Sponsors:

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    1 hr and 22 mins
  • 360 What to Do with Your Farm's Greatest Hits

    360 What to Do with Your Farm's Greatest Hits
    May 6 2026

    I own every single album by the Indigo Girls.

    I'm a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of.

    But the album I reach for the most?...Their greatest hits.

    The one with all the favorites. The songs I already know I love. And it got me thinking…

    What if your farm had a "greatest hits album"?

    Most farmers are sitting on their most powerful sales tool… and not using it.

    Your best sellers—the products your customers already love—are doing more work than you think. But if you're not intentionally leveraging them?

    You're leaving money on the table.

    In this episode, I'm breaking down how to identify your farm's "greatest hits"… and more importantly, what to actually do with them so they drive more sales, higher order values, and repeat purchases.

    Thank You to Our Podcast Sponsors

    Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms

    Support the Podcast:

    Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!

    Subscribe on your favorite podcast app so you never miss an episode.
    ⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
    Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)
    Show More Show Less
    45 mins
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